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Heidi WilsonHW
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Heidi Wilson

@heidiwilson

Federal and remote communications leader with PMP and LSSGB delivering measurable engagement, executive trust, and enterprise alignment.

United States
Message

What I'm looking for

I'm looking for a role where I can lead data-driven communications and change programs in complex environments, advising executives, aligning stakeholders, and using clear measurement and responsible AI governance to improve engagement, transparency, and outcomes.

I'm a strategic communications leader with 25+ years of experience building employee engagement, organizational alignment, and executive trust across complex, matrixed, and federally regulated environments. I lead enterprise-wide communications programs from inception through execution, with measurable outcomes at every level. I'm especially strong in C-suite advisory, change communications, crisis messaging, and frontline engagement.

In my current role as Senior Manager, Communications at Witt O'Brien's, I lead internal and external communications strategy for a $200M+ federal disaster recovery and infrastructure portfolio across the U.S. Virgin Islands. I advise senior leaders and program directors on messaging, workforce alignment, and communications strategy during complex organizational transitions while delivering high-impact engagement through tailored, multi-stakeholder plans.

At Amazon, I led the COVID-19 Workforce Vaccination Initiative and earned two Leadership Achievement Awards for driving 75% adoption across 4,500 associates through targeted, shift-specific engagement campaigns. With PMP and Lean Six Sigma Green Belt credentials, I bring operational rigor and data discipline to communications strategy, using engagement metrics, feedback data, and Power BI dashboards to continuously optimize performance and executive visibility.

Experience

Work history, roles, and key accomplishments

WR
Current

Senior Manager, Communications

Witt O'Brien's (Ambipar Response)

Jan 2024 - Present (2 years 4 months)

Lead internal and external communications strategy for a $200M+ federal disaster recovery and infrastructure portfolio across the U.S. Virgin Islands, aligning messaging with leadership priorities, operational objectives, and federal compliance requirements. Designed and launched a 52-week internal communications series sustaining 95%+ employee engagement, and improved executive visibility using P

UC

Senior Communications Consultant

United Way of Greater Charlotte

Jan 2023 - Jan 2024 (1 year)

Served as lead communications strategist for A Home For All, a $1M joint initiative advancing cross-sector solutions to homelessness through aligned stakeholder communications. Developed multi-stakeholder plans and translated complex policy and program issues into clear public-facing narratives to strengthen transparency, accountability, and regional alignment.

AM

Senior Project Manager

Amazon

Jan 2020 - Jan 2023 (3 years)

Led the COVID-19 Workforce Vaccination Initiative, coordinating cross-functional partners to achieve 75% vaccination adoption (4,500 of 6,000 associates) through targeted, shift-specific engagement campaigns delivered over two weeks. Directed global internal communications for a 20,000-person organization, including Voice of the Associate strategy for 6,000+ employees and large-scale change commun

TS

Founder and Principal Consultant

The Social Shutter

Jan 2018 - Jan 2020 (2 years)

Founded and led a boutique social media training and engagement consultancy, delivering on-site strategy, training, and digital engagement support for small businesses and entrepreneurs. Designed and executed live broadcast engagement programs and built client social platforms and content calendars to drive measurable growth in followers, reach, and conversions.

AH

Comms & Patient Engagement Specialist

Atrium Health

Jan 2000 - Jan 2018 (18 years)

For 18 years, developed and delivered patient engagement and communications that translated complex clinical information into clear, accessible messaging for patients, families, and care teams. Created and implemented education programs and patient materials (including Prostate Cancer Treatment Options), improved workflow processes for distributing compliant educational content, and trained teams

Education

Degrees, certifications, and relevant coursework

Central Piedmont Community College logoCC

Central Piedmont Community College

Lean Six Sigma Green Belt (LSSGB), Lean Six Sigma

2021 - 2021

Grade: 4.0

Activities and societies: Applied Lean Six Sigma methodology to communications operations, using DMAIC to identify engagement gaps, eliminate workflow inefficiencies, and drive continuous improvement. Developed measurement frameworks to track communications performance, informed stakeholder mapping across cross-functional teams, and used data and metrics to optimize messaging strategies and outcomes.

Earned the Lean Six Sigma Green Belt (LSSGB) credential from this facility.

Project Management Institute logoPI

Project Management Institute

Project Management Professional (PMP), Project Management

Earned the Project Management Professional (PMP) certification from the Project Management Institute (Certification No. 3695169).

Cameron University logoCU

Cameron University

Bachelor of Arts, Communications

Earned a Bachelor of Arts in Communications from Cameron University.

Project Management Institute logoPI

Project Management Institute

Generative AI for Project Management, Generative AI / Project Management

Certified in Generative AI for Project Management by the Project Management Institute in 2024.

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