AD Gadison

Led a global internal communications strategy partnering with executives and people leaders across IHG corporate colleagues and 20 portfolio brands. Increased employee engagement by 25% and improved positive communications sentiment from 74% to 86% through executive visibility and enterprise storytelling.

Developed enterprise internal communications strategies supporting a statewide physician network of 2,500+ employed and independent providers. Increased physician engagement by more than 30% and led cross-functional work for a large-scale annual physician summit campaign.

Developed internal and external communications supporting sales teams, brokers, and an organization serving more than 4 million members. Improved qualified lead performance by 17% through statewide email, digital, search, and direct-mail broker campaigns, and built scalable content toolkits for consistency and efficiency.

Collaborated with product developers, legal consultants, and senior management to build and launch a new product and operational process for a global telecommunications client in the US market. Conducted enterprise content audits and governance initiatives, eliminating 25–50% redundant or outdated content while improving consistency, compliance, and scalability.

Led the Georgia regional marketing communications team to align regional market needs with national corporate objectives. Reduced annual regional marketing spend by more than $250,000 through process improvements and managed multi-channel communication programs to support organizational growth, regulatory compliance, cybersecurity initiatives, and community benefit goals.

Earned a Master of Fine Arts in Film & Video Production at Academy of Art University in San Francisco.

Activities and societies: Four-Year President's Award

Earned a Bachelor of Arts in Rhetoric & Advertising at the University of Illinois Urbana-Champaign.