Lorrie Laughlin
@lorrielaughlin
Senior communications leader driving executive visibility, change adoption, and employee engagement.
United StatesWhat I'm looking for
I am a senior communications leader with 15+ years translating complex strategies—AI adoption, digital transformation and modernization—into clear, inspiring narratives that drive alignment and results.
I serve as a trusted advisor to C-suite leaders, coaching CIOs and executives on board-level messaging, town halls and keynotes, and elevating executive visibility across large enterprise environments.
My work has driven measurable outcomes: improved clarity of technology priorities by 18% at Pacific Life, 20% increased adoption of modernization initiatives at USAA and Pacific Life, and a 42% rise in intranet site traffic during McDonald’s migration.
I lead with high emotional intelligence, focus on stakeholder alignment in regulated, high-stakes settings, and champion AI adoption and storytelling to accelerate enterprise change.
Experience
Work history, roles, and key accomplishments
PLDirect internal and external communications for a 730+ person technology organization, launching communication rhythms that improved clarity of technology priorities by 18% and drove 20% higher adoption of modernization initiatives.
USManaged communications for 2,000+ employees translating modernization strategies into clear narratives, coached CIO and IT leaders, and applied analytics to boost adoption of modernization initiatives by 20%.
MUUS Systems Communications Manager
McDonald’s USA
Jan 2012 - Dec 2021 (9 years 11 months)
Directed national operations communications across 14,000+ restaurants and 1,800+ corporate employees, led an intranet migration increasing site traffic by 42%, and managed high-stakes crisis communications.
Senior Account Supervisor
K-Global
Jan 2010 - Jan 2012 (2 years)
Led brand communication strategies and multicultural digital PR campaigns for consumer clients, securing national media placements and aligning social and paid content with business goals.
Education
Degrees, certifications, and relevant coursework
TAThe University of Texas at Austin
Bachelor of Science; Bachelor of Arts, Communication Studies; Spanish
Completed undergraduate studies with majors in Communication Studies (corporate communication) and Spanish, and a minor in Business Administration.
GUGeorgia State University
Translation Certification, Spanish/English Translation
Completed a Spanish/English translation certification program focused on translation skills between Spanish and English.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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