At Abbott, I shaped communications for electrophysiology, advising and ghostwriting for senior commercial leaders and developing an internal communications operating model adopted across the commercial organization. My leadership communications work increased email open rates by 25%, and employee engagement initiatives based on listening data raised Gallup Q12 engagement and team satisfaction scores by 10%.
I also directed integrated marketing campaigns for product launches and conferences. My campaigns included “Power of the Grid,” which increased social engagement by 57%, and “Humanizing AFib,” which helped educate patients through video testimonials and practical resources.
