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Heather Ellis

@heatherellis

B2B growth marketer at My Green Lab, where I grew revenue 30% year over year and built an AEO program for science sustainability.

United States

Message

What I'm looking for

I'm seeking a marketing leadership role with a mission-driven, sustainability-focused organization.

At My Green Lab, I drove 30% year-over-year revenue growth through multi-touch ABM campaigns for key accounts and ideal customer profiles. I also built an answer engine optimization program that restructured priority web content to earn visibility in AI-generated answers.

At Authority Partners, I increased organic traffic through content and SEO strategy, and applied AEO practices to service pages and blog content. I also ran international email campaigns that secured high-value in-person meetings for client executives.

At Discovery Life Sciences, I oversaw digital marketing assets and led a brand audit to create consistent styling. I also supported the integration of an acquired company by developing rebranded marketing assets and sales training materials.

At ReachBio Research Labs, I achieved 25% average annual revenue growth over five years, contributing to the company’s successful acquisition. I also increased website traffic by 70% and led the website migration to HubSpot.

Experience

Work history, roles, and key accomplishments

Senior Growth Marketing Manager

My Green Lab

Jul 2025 - Sep 2026 (1 year 2 months)

Drove 30% year-over-year revenue growth by orchestrating multi-touch ABM campaigns and delivering intent-qualified leads. Built and led an answer engine optimization (AEO) program to earn visibility in AI-generated answers.

ABM AEO SEO GA4 HubSpot Salesforce WordPress SalesLoft Google Ads Content Strategy Schema Markup AI Platforms

Digital Marketing Specialist

Authority Partners

Feb 2025 - Jun 2025 (4 months)

Increased organic traffic by executing content and SEO strategy, applying AEO best practices, and securing high-value meetings through international email campaigns. Optimized SEM campaigns on LinkedIn and Google Ads.

SEO AEO Content Strategy Email Marketing LinkedIn Ads Google Ads SEM Brand Consistency Audience Segmentation

Digital Marketing Manager

Discovery Life Sciences

Apr 2023 - Jun 2024 (1 year 2 months)

Oversaw digital marketing assets and agency relationships, led brand audit and integration, and managed logistics for 10+ annual conferences within budget.

Digital Marketing Brand Management SEO Paid Search Event Planning Contract Negotiation Marketing Assets Training

Marketing Director

ReachBio Research Labs

Dec 2017 - Apr 2023 (5 years 4 months)

Achieved 25% average annual revenue growth for 5 years through multichannel marketing, contributing to successful acquisition. Drove 70% increase in website traffic and led website migration to HubSpot.

SEO SEM Content Marketing HubSpot Salesforce Google Analytics Competitive Intelligence AI Tools Website Migration

Marketing Manager

Universal Funding Corporation

Dec 2013 - Dec 2017 (4 years)

Optimized $80,000 monthly Google Ads budget, drove 30% increase in organic traffic, and led database and website migrations to Salesforce and HubSpot.

Google Ads SEO LinkedIn YouTube SiriusXM Salesforce HubSpot WordPress Database Migration Brand Voice

Marketing Coordinator

Lee & Hayes PLLC

Sep 2005 - Nov 2009 (4 years 2 months)

Supported 500% employee headcount growth with marketing strategies and materials targeting IP talent. Oversaw corporate website redesign and strengthened client communication with standardized templates.

Marketing Strategy Print Design Digital Marketing Website Redesign PowerPoint Client Communication KPI Reporting