Hayra Barcelos

Worked as Revenue Operations SR at Sólides.

Worked as Member at Comunidade Sales Ops.

Worked as Member at WiSE - Women in Sales Enablement.

The mission of Enablers is to help professionals and companies gain the knowledge necessary to enhance their business results through Enablement practices. At Enablers, we learn through content, training, mentoring, and extensive networking.

Led continuous improvement initiatives across the entire customer journey, from initial operations to post-sales.

Oversaw CRM systems (SenseData and HubSpot), ensuring accurate activity tracking and data integrity;

Developed KPIs and built dashboards to support performance monitoring and decision-making;

Applied artificial intelligence to enhance analysis and generate data-driven insights;

Con

Responsible for leading initiatives to optimize and enhance sales processes, with a focus on CRM management (Pipedrive), sales funnel creation, and automation. Key responsibilities include:

Managing the CRM system to track sales activities and ensure data accuracy;

Developing KPIs and building dashboards to monitor performance;

Designing and implementing sales playbooks;

Reviewing and optimizi

Worked as Sales Operations at Preâmbulo Tech.

Led a team of five professionals, playing a pivotal role in the restructuring and optimization of sales processes both domestically and internationally. Key responsibilities included:

→ Structuring, optimizing, and implementing sales processes to enhance operational efficiency.
→ Conducting comprehensive onboarding and ongoing training programs for sales teams, leveraging methodologies such as Ch

Led the pre-sales team, ensuring the successful execution of onboarding processes and the development of new materials to optimize sales operations.

→ Managed the onboarding process for over 50 sales team members during peak periods.
→ Conducted one-on-one meetings and gathered team feedback to drive continuous improvement.
Monitored OKRs, qualitative and quantitative metrics, and CRM data to pro

Actively engaged in lead generation and prospect qualification across multiple channels, with a focus on optimizing both outbound and inbound pre-sales processes.

→ Used automation tools to track leads and manage CRM (HubSpot).
→ Generating qualified leads through phone calls using SPIN Selling, GPCT, and BANT methodologies.
→ Assisted in the development of scripts, templates, and cadences for pr

Worked as Bilingual Receptionist at PETRONAS.