Gabriel Mocellin
@gabrielmocellin
I drive revenue growth through data-driven operations, process automation, and cross-functional execution.
BrazilWhat I'm looking for
At Certta, I lead Revenue Operations initiatives that connect company strategy to customer acquisition, retention, and revenue impact. I use data-driven approaches to optimize revenue streams, improve processes, and build solutions with cross-functional teams.
Previously at Wellhub and EBANX, I managed sales and commercial operations across revenue forecasting, KPI tracking, Salesforce implementation and administration, customer experience, and multidisciplinary project delivery. I began my operations career in supply chain, bringing experience in contract negotiation, compliance, and value generation.
Experience
Work history, roles, and key accomplishments
Some of the challenges we tackle in the Revenue Operations team:
• Manage Customer Acquisition and Retention metrics to align company strategy with revenue impact.
• Implement data-driven strategies to optimize revenue streams and drive business growth.
• Collaborate with cross-functional teams to develop innovative solutions for revenue optimization
At Certta, Business Operations team key objective is to bring process efficiency and data-driven insights to the business.
Focused on Customer Success, responsible for tracking Monthy Gross Revenue (MGR) of the whole customer base, working closely to Finance on the revenue forecast model. Also responsible for CSMs commissioning and quota attainment calculations.
Responsible for B2B communcation between EBANX and its customers (Merchants), and also the design and opearation of satisfaction surveys (NPS and health score) with the customer base.
Main project manager in the team. Led the implementation of the Community Cloud with user-facing ticket management.
Focused in process improvements and mapping, started to manage multidisciplinary projects along with Marketing, Compliance, Product and Finance, being responsible for gathering business needs and coming up with solutions with the development team.
Implemented commercial processes in Salesforce (Sales and Service Cloud), tracked Sales KPIs and managed projects in the area.
Participated on the CRM migration from Hubspot to Salesforce, implementing sales processes. Helped to report sales funnel KPIs and acted as Salesforce admin for the company.
Negotiated small corporate contracts for all Votorantin's BR factories, with focus on value generation and compliance with suppliers.
Learned about Project Management and Strategic Planning, organized cientific events in the University and worked on a research about sustainable materials in construction
Education
Degrees, certifications, and relevant coursework
Universidade Federal do Paraná
Engineer's degree, Civil Engineering
2015 - 2019
Colégio Bom Jesus
Ensino Médio Completo
2004 - 2014
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Job categories
Skills
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