Hassham Arshad

I’m a performance marketer generating $10M+ in revenue and managing $2M+ in ad spend across E-commerce, SaaS, and lead generation. I build profit-driven paid media systems that focus on CAC, MER, ROAS, POAS, LTV, and scalable growth—not just increasing spend.

In my current role as a Performance Marketing Specialist (Google & Meta Ads), I’ve scaled $2M+ in ad spend to generate $10M+ in revenue and increased daily contribution margin from $5K to $8K. I manage Google Ads budgets up to $180K/month, run full-funnel audits to eliminate wasted spend, and use conversion rate optimization to improve product page conversions.

Previously, at Pukat Digital, I improved conversion rates by 15–25% through targeting and creative optimization, and reduced cost per lead by 20–35% using bid and search term optimization. I implemented conversion tracking with GA4 and GTM for better attribution and built reporting dashboards that cut reporting time by 30–40%.

Before that, as a Digital Marketing Executive at Havit Growth Agency, I managed Google Ads and social campaigns for e-commerce and lead generation clients, supported SEO and website optimization, and coordinated cross-channel campaigns. I rely on data analysis and reporting, and I’m certified in Google Ads Search, Display, and Performance Max to keep my execution measurable and scalable.