Open to opportunities

Awais Minhas

@awaisminhas

Message

I scale e-commerce revenue through full-funnel Meta and Google Ads campaigns.

Pakistan

Message

What I'm looking for

I'm looking for performance marketing opportunities where I can manage paid media campaigns, use data to improve ROAS and conversions, and build full-funnel growth strategies for e-commerce brands.

I'm currently driving performance marketing for multiple client accounts at Growex, managing high-budget Meta Ads and Google Ads campaigns built around measurable revenue outcomes.

At Alkaram Fabrics, I increased conversions by 25% and reduced CPA by 20% through campaign audits, audience overhauls, landing-page alignment, and seasonal promotional campaigns. I also refined retargeting strategies to re-engage warm audiences and support repeat purchases.

Previously at Motifz, I improved CTR by 15% and boosted conversions by 20% by restructuring ad sets, tightening audience targeting, and rotating creative formats based on performance data.

I build full-funnel TOF, MOF, and BOF strategies, use systematic A/B testing to identify winning creative and audience variables, and optimize ROAS, conversion rates, and budget allocation through daily analytics-driven decisions.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketer

Current

Growex

Jan 2026 - Present (7 months)

Manage high-budget Meta Ads and Google Ads campaigns across multiple client accounts, ensuring consistent delivery and performance benchmarks. Build and execute full-funnel paid media strategies covering TOF, MOF, and BOF stages.

Meta Ads Google Ads Campaign Management Audience Targeting Bid Strategy

Performance Marketer

Alkaram Fabrics

Mar 2025 - Jan 2026 (10 months)

Increased conversions by 25% and reduced CPA by 20% through structured campaign audits, audience overhaul, and landing page alignment across Meta and Google Ads platforms. Planned and executed seasonal campaigns and promotional pushes aligned with key retail calendar events.

Meta Ads Google Ads Campaign Audits Audience Segmentation Landing Page Optimization Retargeting

Performance Marketer

Motifz

Nov 2023 - Feb 2025 (1 year 3 months)

Improved CTR by 15% and boosted conversions by 20% by restructuring ad sets, tightening audience targeting, and rotating creative formats based on performance data. Designed and implemented systematic A/B testing frameworks for ad copy, visuals, CTAs, and audience segments.

Meta Ads Google Ads A B Testing Audience Targeting Remarketing Analytics Tracking