Open to opportunities

Meher Ali

@meherali

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Customer-focused digital marketing specialist driving growth through data-led paid media and creative strategy.

Pakistan

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What I'm looking for

I seek a role where I can lead performance-driven paid and organic strategies, collaborate cross-functionally, and scale acquisition while optimizing CAC and user journeys.

I am a results-driven digital marketing specialist with hands-on experience leading full-funnel paid media, content strategy, and SEO to drive measurable growth for SaaS, e-commerce, and agency clients.

I blend storytelling, design thinking, and data analysis to craft brand identities and campaigns that improve conversions, reduce CAC, and increase organic traffic.

My achievements include building end-to-end marketing funnels, optimizing technical SEO and UX issues, and growing organic traffic by 30% within 12 months through a data-driven content program.

I am comfortable managing client relationships, running cross-platform campaigns (Google, Meta, LinkedIn, TikTok), and implementing marketing automation workflows to scale performance.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

FiveRivers Technologies

Dec 2025 - Present (2 months)

Lead full-funnel paid campaigns across Google Ads, Meta, and LinkedIn to optimize lead quality, reduce CAC, and increase conversions; built end-to-end marketing funnels and managed SaaS product marketing to drive user acquisition and growth.

Google Ads Meta Ads LinkedIn Ads Funnel Optimization Email Marketing CRO Analytics Campaign Management

Digital Marketing Specialist

Zynova

Sep 2024 - Nov 2025 (1 year 2 months)

Developed and executed multi-platform social media and paid media strategies to improve reach and sales, optimizing audience targeting and budgets across Meta and Google to drive ROI-driven performance.

Social Media Strategy Meta Ads Google Ads Audience Targeting Analytics Content Planning

Digital Marketing Specialist

The Maddex

Oct 2023 - Aug 2024 (10 months)

Executed content-driven SEO strategies and technical audits to improve site health and SERP rankings, conducted competitor benchmarking and audience research to identify high-impact content opportunities.

SEO Keyword Research Competitor Analysis Content Strategy Google Search Console

Marketing Content Specialist

Born Tough

Jul 2022 - Nov 2023 (1 year 4 months)

Managed content planning, production, and distribution across blogs, social and email channels and executed a data-driven content strategy that increased organic traffic by 30% within 12 months.