I've built consumer acquisition businesses from zero across paid media, SEO, lifecycle email, attribution, and conversion. As Co-Founder and CEO of MoneyWell, I run a personal-finance lead brand working with partners including National Debt Relief, LendingTree, and NerdWallet.
I built MoneyWell's paid acquisition, landing pages, form flows, and real-time lead marketplace, which scores, segments, and routes consumers to matched buyers. I also built Performatrack, an in-house attribution and reporting platform that replaced two SaaS subscriptions and informs every budget decision.
I've productized ExpectSEO, an AI search-visibility platform for content generation, schema automation, rank tracking, and AI-citation measurement that now powers about 50 agency client sites. I also built ProPunch, an AI construction SaaS live on a 320-unit multifamily development.
Previously, I co-founded Email Integrations & Gulf Coast Leads, generating $24M+ in revenue through email deliverability and a personal-finance lead marketplace. I founded LeadRev, grew it into a multimillion-dollar business, led a 17-person team after its acquisition by PartnerWeekly, and directed online marketing for MoneyMutual.com.
