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Jenn Benowitz

@jennbenowitz

Growth marketing executive at Strategic Media Inc. who drove 20% ROAS lift with a creative rotation testing methodology.

United States

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At Strategic Media Inc., I developed a creative rotation testing methodology that challenged conventional A/B, single-winner thinking, driving a 20% lift in ROAS and an 18% reduction in CPL within two weeks. I also built the company-wide data storytelling framework that turns campaign performance into strategic narrative and actionable insights.

At LightStream, a division of Truist Bank, I championed the company's first omnichannel Media Mix Model, shifting millions in spend toward higher-returning investments. Across DTC portfolios, I've directed eight-figure budgets and teams of 10+, with accountability for CAC, ROAS, and payback.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Leader / Client Services

Current

Strategic Media Inc.

Jan 2025 - Present (1 year 9 months)

Leads acquisition growth strategies grounded in measurement and performance accountability. Identified a key unrepresented audience segment and built a structured testing roadmap, driving 20% lift in ROAS and 18% reduction in CPL.

Marketing Strategy Audience Segmentation Creative Testing ROAS optimization CPL Data Storytelling

Head of Direct-to-Consumer (DTC) Marketing

Charlie Financial, Inc.

Jan 2025 - Dec 2025 (11 months)

Owned acquisition and lifecycle marketing for a national fintech startup. Restructured channel investments to improve CAC efficiency, architected lifecycle and PLG programs, and led GTM for a new product launch.

Acquisition Marketing Lifecycle Marketing PLG GTM Strategy Channel Management CAC Optimization Meta TikTok Google Ads YouTube CTV OTT Email SMS Direct Mail Podcasts Affiliate Reddit

Sr. Director, Acquisition Marketing

Kin Insurance

Jan 2023 - Dec 2024 (1 year 11 months)

Led acquisition and lifecycle marketing for a B2C insurtech, directing an 8-figure budget and a team of 9. Launched TV as a new acquisition channel, designed MMM and incrementality frameworks, and led GTM for state expansion.

Acquisition Marketing Lifecycle Marketing Budget Management TV Advertising MMM Incremental Testing GTM Strategy SEM Paid Social Direct Mail Email SMS

SVP, Group Manager, Direct Response Marketing

LightStream, a division of Truist Bank

Jan 2021 - Dec 2023 (2 years 11 months)

Led enterprise DTC performance marketing for a national fintech, managing a multi-million dollar budget and a team of 10+. Architected acquisition portfolio strategy, built enterprise-wide forecasts, and championed the company's first omnichannel MMM.

Performance Marketing DTC Budget Management Team Leadership MMM Attribution Forecasting Linear TV CTV OTT Audio Influencer Direct Mail Paid Search Paid Social Email PR Content Organic Social

VP, Director, Direct Response Marketing

LightStream, a division of Truist Bank

Jan 2017 - Dec 2020 (3 years 11 months)

Led direct response marketing for a national fintech, managing acquisition across multiple channels. Co-led brand repositioning, shaped GTM for a new savings product, and established the company's first Voice of Customer program.

Direct Response Marketing Brand Repositioning GTM Strategy Voice Of Customer NPS Customer Research Personas Channel Strategy

Director, Broadcast Marketing

FanDuel Inc.

Jan 2014 - Dec 2017 (3 years 11 months)

Owned broadcast acquisition growth strategy across radio, TV, and podcast. Scaled radio to 8-figure spend, led TV creative overhaul, and spearheaded offer R&D program.

Broadcast Marketing Radio TV Podcasts Media Buying Creative Development Offer Testing CPA Optimization LTV

Director, Email Marketing

The Control Group

Jan 2013 - Dec 2014 (1 year 11 months)

Built the lifecycle email marketing function from scratch, including ESP selection, platform migration, and program architecture. Launched automated lifecycle triggers, driving 300% email sales growth in 6 months.

Email Marketing Lifecycle Marketing ESP Platform Migration Automation Always On Trigger Campaigns Sales Growth

Director, CRM Marketing

LendingTree/Tree.com

Jan 2011 - Dec 2013 (2 years 11 months)

Led CRM and lifecycle marketing across 3 lines of business. Turned around a failing email program, improved deliverability and open rates, and built a new CRM team and platform.