Open to opportunities

Nicholas Bernabe

@nicholasbernabe

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Growth and marketing leader building AI-powered acquisition, CRM, and retention systems for consumer brands.

United States

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What I'm looking for

I’m looking for a leadership role where I can own growth systems end-to-end—paid, CRM, lifecycle, and brand—use AI automation to improve speed and performance, and be accountable for revenue outcomes with clear measurement.

I’m a Co-Founder & Head of Growth who builds full-funnel marketing infrastructure—paid media, CRM, lifecycle, and brand strategy—to drive measurable revenue. I’ve designed AI-powered marketing workflows that reduced campaign setup time by 60%, and I manage Meta, Google, and LinkedIn ad accounts with 6-figure monthly budgets.

At Higher Hemp, I served as VP of Marketing and drove 64% year-over-year revenue growth by aligning brand, paid acquisition, and retention. I led a brand identity refresh, content strategy, and influencer partnerships, and I launched loyalty and subscription from scratch—growing repeat purchase rate 40% within 12 months.

Previously as Lead Digital Marketing Consultant at Smart Money Mortgage, I grew organic traffic by thousands of percent through an SEO overhaul and content architecture. I managed Google Ads in regulated financial services and built full attribution with GA4 and GTM, while unifying brand messaging across compliance-heavy channels.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Head of Growth

Current

Lead Logic Labs

Jan 2023 - Present (3 years 5 months)

Built full-funnel marketing infrastructure (paid media, CRM, lifecycle, and brand strategy) for consumer and service-sector brands. Developed AI-powered workflows that reduced campaign setup time by 60% and managed Meta/Google/LinkedIn ads with 6-figure monthly budgets across multiple client brands.

Full Funnel Marketing CRM Lifecycle Marketing Paid Media Brand Strategy HubSpot Klaviyo Campaign Optimization

Lead Digital Marketing Consultant

Smart Money Mortgage

Jan 2021 - Jan 2024 (3 years)

Grew organic traffic by thousands of percent through an SEO overhaul and content architecture improvements. Managed Google Ads for regulated financial services and built full attribution using GA4 and GTM while maintaining unified, compliance-ready brand messaging.

SEO Content Architecture Google Ads GA4 Google Tag Manager (GTM)Marketing Analytics Content Strategy

VP of Marketing

Higher Hemp

Jan 2019 - Jan 2023 (4 years)

Drove 64% year-over-year revenue growth through integrated brand, paid acquisition, and retention strategies. Led brand identity and content refresh, launched influencer partnerships, and built a loyalty/subscription program that increased repeat purchase rate by 40% within 12 months.