At Alcumus, I manage full-cycle HR SaaS deals and use value-based, story-led selling to connect SafeHR with clients’ risk, compliance, and commercial priorities. I own new-business ARR targets and coach junior SDRs on outreach quality and conversion.
Previously, I contributed to 20% of £2M in signed deals at Jugo, where I used the MEDICC framework and pitched to C-suite executives. At Maps International / Lovell Johns, I managed an international client portfolio worth £350,000 and sold to retailers including Costco, John Lewis, and Wayfair.

