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Dean Cooper

@deancooper

Account Executive at Evercam, generating 200+ sales meetings and contributing to €759K+ in closed-won deals.

At Evercam, I originated and closed opportunities contributing to deals worth €759K+ in total contract value, including major projects with Top 5 Data Centres. I also generated 200+ sales meetings across the mission-critical construction and data centre market, engaging senior stakeholders at organisations including AWS, Meta, Microsoft, and Digital Realty.

At XYZ Reality, I generated £23.67M in personal pipeline before promotion and, as Sales Development Manager, generated £83.14M in pipeline between May 2024 and May 2025. I created the SDR playbook and prospecting scripts, doubled the SQL-to-SAO conversion rate in 2024, and scaled the SDR team from one to four representatives.

Experience

Work history, roles, and key accomplishments

Current

Account Executive

Current

Evercam

Oct 2025 - Present (1 year)

Originated and closed opportunities contributing to closed-won deals worth €759K+ in total contract value, including major projects with Top 5 Data Centres. Generated 200+ sales meetings across the mission-critical construction and data centre market, engaging senior stakeholders at organisations including AWS, Meta, Microsoft, NVIDIA, Digital Realty, Equinix, Vantage Data Centers, Global Switch,

Cold Calling Outbound Prospecting Account Prospecting Pipeline Generation Qualification Multi Channel Sales C suite Engagement Account Research Objection Handling Salesforce Apollo ZoomInfo Personalised Email Sales Sequencing Sales Analytics KPI Performance

Sales Development Manager

XYZ Reality

Jun 2022 - Oct 2025 (3 years 4 months)

Generated £83.14M in pipeline between May 2024 and May 2025. Set up meetings that generated over £9.3M in Annual Contract Value (ACV) between May 2024 and May 2025. Created a comprehensive SDR playbook, call scripts, email templates, and LinkedIn strategies. Introduced new monthly SAO stretch targets, doubled SQL-to-SAO conversion rate, implemented sales software, conducted team coaching, and scal

Sales Development Pipeline Generation SDR Management Playbook Creation Call Scripting Email Marketing LinkedIn Prospecting Data Analysis Sales Coaching Team Leadership Territory Management Lead Scoring Salesforce Apollo ZoomInfo Funnel Analysis QBRs

Sales Development Representative

XYZ Reality

Jun 2022 - Oct 2025 (3 years 4 months)

Solely responsible for generating £23.67M in pipeline between Jan 2023 and May 2024, the most impactful individual SDR contribution to date. Set up the highest number of Closed Won deals sourced by an SDR in company history, contributing to six major wins with combined ACV of £5.82M per year. Created the phone prospecting blueprint and call scripts still in use today.

Cold Calling Outbound Prospecting Pipeline Generation Qualification C suite Engagement Personalised Email Sales Sequencing Salesforce Apollo ZoomInfo Account Research Objection Handling KPI Performance

Sales Development Representative

Cosuno

Jul 2021 - Jun 2022 (11 months)

Recognised as the top-performing SDR, delivering measurable results and immediate impact within the first month. Personally generated £1.24M in new pipeline across SMB to mid-market construction clients, booked and qualified over 120 meetings, and created 45+ SAOs. Trained new SDRs after achieving 180% of pipeline target and sourcing the highest number of Closed Won deals attributed to SDR outreac

Sales Development Representative

Quadient

Aug 2020 - Jul 2021 (11 months)

Prospected and generated qualified leads across Quadient's full suite of solutions. Made 80+ outbound calls daily to engage prospects and convert cold leads into qualified sales opportunities. Consistently met or exceeded performance targets across all marketing-led campaigns.

Cold Calling Outbound Prospecting Lead Generation Qualification Email outreach CRM Pipeline Management

Business Development Manager & Trade Manager

Magnet

Jul 2016 - Aug 2020 (4 years 1 month)

Generated new business by cold calling contractors listed on trade comparison websites. Proactively approached new property developments to secure business and support long-term sales objectives. Increased business revenue from £60,000 to £110,000 per month.

Cold Calling Business Development Trade Management Customer Retention Team Leadership Stock Control Debtor Management Relationship Building