Harini Ranganathan

I’m a B2B SaaS marketing specialist with 3+ years of hands-on experience across digital marketing, email campaigns, content strategy, SEO, and affiliate programs. I’m known for turning technical thinking into sharper, data-driven marketing decisions—especially when collaborating with product and engineering teams.

In my most recent role, I executed demand generation for an AI chatbot product targeting C-suite executives across LinkedIn, YouTube, Reddit, and Quora. I built an n8n automation pipeline integrating Apollo and Zoho CRM to streamline lead enrichment and outreach, and I produced tutorial and demo video content to accelerate time-to-conversion.

Previously at Zoho Corporation, I strategized and executed targeted email campaigns (newsletters, cross-sell, educational content) that improved open and click-through rates by 30%. I also led content and SEO efforts for Zoho Toolkit, growing organic traffic by 150% through blog posts, landing pages, and social media content, while managing affiliate partners and hosting webinars and events that contributed 10–15% of total monthly revenue.

I also bring a full-stack foundation from my background as a Developer, including building web applications using HTML, CSS, JavaScript, Java, and SQL. I’m currently completing an International MBA (Marketing) at the University of Adelaide and I’m actively seeking opportunities in Adelaide where I can contribute to marketing teams and keep building measurable, customer-focused growth.