Himanshi Chauhan

As a user-obsessed marketer with over three years of experience, I have honed my skills in performance and brand marketing, driving user growth and managing acquisition channels effectively. My journey has been marked by a consistent achievement of revenue and retention goals through cross-functional collaboration, creative ideation, and data-driven decision-making.

In my current role as a Senior Marketing Associate at Play Games24x7, I have successfully scaled user acquisition for RummyCircle, achieving a 20% increase in user base while optimizing customer acquisition costs. My strategic management of Google Ads and programmatic advertising has led to significant improvements in return on ad spend and overall campaign performance. I thrive on experimenting with innovative strategies and leveraging advanced tools to ensure high-quality user acquisition.

Previously, as a Management Trainee at Sify Technologies, I executed end-to-end campaigns that drove measurable performance improvements and enhanced brand awareness. My educational background in management and engineering has equipped me with a unique perspective on integrating technology with marketing strategies, allowing me to create impactful campaigns that resonate with target audiences.