At Atolls, I own organic growth across HotUKDeals and Pepper.pl, using behavioural and performance signals to set channel priorities and find growth opportunities.
I scaled organic Facebook into a 1M+ monthly click-in growth engine, averaging ~20% YoY growth through structured tests. I also proposed and built a community growth programme that grew to 40K+ subscribers across six segmented channels.
I co-launched Flamedeer, lifting click-ins 200% and opening partnerships with LG, eSky and Empik. I rebuilt reporting around GA4, GTM and Metabase, and co-built Pepper Studio with OpenAI Codex to cut a daily reporting workflow from six hours to three.
At TrendWatching, I translated consumer and industry research into campaign and product recommendations, supported a platform launch, and improved organic reach and engagement through audience-led testing. My independent work includes The Anti-Loyalty Strategy, a behavioural loyalty framework for Damson Madder.
