As an Independent Advisor & Interim Executive, I provide strategic sales leadership and international expansion guidance to growth-stage technology companies. For Finedine Menu, I built a global reseller model that scaled operations across 64 countries and doubled the active customer base.
At PARAM UNIVERA, I led sales and marketing strategies and managed a team of 15. I used data-driven decision-making and rigorous CRM management to grow revenue, improve marketing ROI, and reduce customer acquisition costs.
At PISANO, I defined regional plans for the Middle East and Africa and established operations in KSA, Qatar, and Bahrain. I also managed the negotiation and signing of three strategic contracts within six months.
At METRO TURKEY, I developed Wholesale 360 digital solutions for the HORECA sector, including payment gateways, AR, and social media management. Earlier, at WEITNAUER GROUP, I grew sales by 32% and P&L by 20% through pricing and commercial-term negotiations.
