
Gülru Belül
@glrubell
Marketing Manager at Esri Türkiye, managing a three-person team and digital marketing campaigns.
What I'm looking for
At Esri Türkiye, I develop and implement marketing strategies, manage lead-generation campaigns, and oversee the company’s digital presence. I also manage a team of three specializing in digital marketing and event management.
At PAPILON SAVUNMA A.Ş, I worked in partner management and marketing. I recruited local and global partners, developed partner relationships, and contributed to marketing and lead-generation strategies.
At XEROX BÜRO ARAÇLARI TİC. VE SERVİS LTD.ŞTİ., I managed distributor activities and marketing, with responsibility for a $15M P/L. Earlier, as Ankara Territory Manager, I managed dealers and public-sector opportunities, including State Supply Office catalogue sales.
I co-founded NUMERUS ELEKTRONİK SİSTEMLER-TEKNOLOJİ and BEĞDİLİ ELEKTRONİK CİHAZLAR LTD.ŞTİ., working across sales, marketing, foreign trade, and distributorships. My work included the “Smart Classroom” concept in Turkey and winning IT and education tenders.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Esri Türkiye
Sep 2022 - Present (4 years)
Developed and implemented marketing strategies aligned with company goals, managed lead generation, and led a team of three in digital marketing and event management.
Partner Manager
Papilon Savunma A.Ş
Nov 2021 - Apr 2022 (5 months)
Hunted and recruited new partners locally and globally, developed strategic relationships with the partner ecosystem, and managed partnership agreements.
Marketing Leader
Papilon Savunma A.Ş
Jul 2020 - Nov 2021 (1 year 4 months)
Generated new marketing techniques and strategies, handled market research, developed product positioning, and implemented lead generation strategies.
Distribution Sales and Marketing Manager
Xerox Büro Araçları Tic. ve Servis Ltd. Şti.
Jan 2018 - Jan 2020 (2 years)
Managed the company's sole distributor's activities, revenue recognition, and a 15M $ P/L, with all marketing team directly reporting.
Ankara Territory Manager
Xerox Büro Araçları Tic. ve Servis Ltd. Şti.
Jan 2016 - Jan 2018 (2 years)
Managed dealers in Ankara, defined sales goals, and executed go-to-market strategies, while maintaining close contact with governmental institutions and managing major tenders.
Sales Director
Netİletişim Ltd. Şti.
Jan 2013 - Jan 2015 (2 years)
Led sales teams in Ankara and Istanbul, managed international business and vendor relations, and developed account and project management strategies in governmental institutions.
Co-founder; Responsible from Sales and Foreign Trade
Numerus Elektronik Sistemler-Teknoloji
Jan 2008 - Jan 2013 (5 years)
Co-founded the company, managed direct and indirect sales teams, determined marketing budgets, and represented the company in major electronics exhibitions.
Co-Founder; Responsible from Sales, Marketing and Foreign Trade
Beğdili Elektronik Cihazlar Ltd. Şti.
Jan 2001 - Jan 2008 (7 years)
Co-founded the company, conducted all foreign trade activities, managed indirect sales team, and acquired distributorships of well-known IT brands.
Key Account Manager
Xerox Büro Araçları
Jan 1999 - Jan 2001 (2 years)
Responsible for sales of Xerox products at key account customers, developing sales targets and aggressive short-run account strategies.
Key Account Specialist
Unilever A.Ş
Jan 1996 - Jan 1998 (2 years)
Managed key account customers such as Migros, Gima, and Beğendik retails, and followed up marketing campaigns and implementation.
Education
Degrees, certifications, and relevant coursework
Bilkent University
PhD (non-complete), Ottoman History
1998 - 2001
Non-complete PhD in Ottoman History at Bilkent University from 1998 to 2001.
Bilkent University
M.A, Public Administration and Political Science
1997 - 1998
M.A in Public Administration and Political Science at Bilkent University from 1997 to 1998.
Bilkent University
B.A, International Relations
1992 - 1996
B.A in International Relations at Bilkent University from 1992 to 1996.
TED Ankara College
High School Diploma, General Studies
1989 - 1992
High school education at TED Ankara College from 1989 to 1992.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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