Alp Kaya

I’ve scaled revenue, opened markets, and built B2B partnerships across Türkiye, Iran, the GCC, and wider EMEA markets for Dorsa Group, Tetra Pak, Snapp Group, and Swarovski.

At Tetra Pak, I managed EUR 15M in key accounts across Türkiye, Iran, and the Caucasus, exceeding annual targets by 20% and recovering two churned strategic accounts in my first year.

As Commercial Director at Snapp Group, I led a 15-person B2B unit to increase net margin by 58% in six months and deliver 130% NMV growth through digital and API-based sales models. I also launched two scalable B2B digital solutions alongside Product and Tech teams.

At Swarovski, I delivered 120% year-over-year growth in the Middle East, introduced ready-to-sell interior design solutions, and secured the highest-value GCC leather branding partnership. I bring hands-on strength in route-to-market strategy, pricing, portfolio optimization, key accounts, and cross-functional commercial leadership.