Geisy Panisset
@geisypanisset
Data Strategy Manager at Spark, embedded with L'Oréal, connecting data strategy and consumer behavior to brand growth.
BrazilWhat I'm looking for
At Spark, embedded within L'Oréal, I connect strategic vision, people leadership and technological innovation to support sustainable growth. With L'Oréal Beauty Lab, I bring data strategy to influencer marketing.
At The HEINEKEN Company, I worked on data strategy, extracting knowledge from data, tech innovation and data-driven projects. Across agencies and major companies, I've shaped strategic decisions for accounts including L'Oréal, Vale, Americanas, Renault and Mercado Livre.
At WMcCann and Artplan, I led teams and worked with data on user behavior, media campaigns, KPIs and brand and consumer behavior. I’m drawn to complex challenges and turning large volumes of information into decisions that can accelerate sales, optimize investment or reposition a brand.
Experience
Work history, roles, and key accomplishments
L'Oréal Beauty Lab
- Data strategy (1PD)
- Extract knowledge from data
- Tech innovation
- Leading data-driven projects
- Team leadership
- Extract knowledge from data
- Analysis of user behavior data and media campaign
- Validation of data-oriented planning with insights
- Scenarios of brand and consumer behavior
Americanas, Estácio, L'Oréal, GSK, BNDES, Coca-cola and Equinor
- Team leadership
- Crisis management
- Extract knowledge from data
- Analysis of user behavior data
- Data cleaning, preprocessing and feature engineering
- Validation of data-oriented planning with insights
- Creation and maintenance of KPIs
- Scenarios of brand and consumer behavior
- Social listening
Projects: Vale
- Crisis management
- Extract knowledge from data
- Team leadership
- Analysis of user behavior data
- Data cleaning, preprocessing and feature engineering
- Validation of data-oriented planning with insights
- Creation and maintenance of KPIs
- Scenarios of brand and consumer behavior
- Social listening
Projects: Oi's Black Friday and Vale's crisis
- Product management
- Extract knowledge from data
- Implement technological innovations
- Analysis of user behavior data
- Data cleaning, preprocessing and feature engineering
- Growth hacking
- Implementation and optimization of media campaign
- Validation of data-oriented planning with insights
- Creation, maintenance and adaptation of KPIs
- Performance analysis
- Optimization of the media strategy
- Scenarios of brand and consumer behavior
- Control of QA
Account: Renault
- Validation of data-oriented planning with insights
- Creation and maintenance of KPIs
- Performance analysis
- Optimization of the media strategy
- Strategic management in lead conversion
- Scenarios of brand and consumer behavior
- Setup of listening projects
- Control of QA
- Creation of social network monitoring plans
Accounts: Médecins sans Frontières, Ronald McDonald Institute, Afroreggae
Repórter
Jornal Folha da Manhã
Jan 2009 - Aug 2010 (1 year 7 months)
Worked as Repórter at Jornal Folha da Manhã.
Education
Degrees, certifications, and relevant coursework
Great Learning
Ethical Hacking
Instituto de Tecnologia e Sociedade (ITS Rio)
College Extension Course, Human Rights and Artificial Intelligence
2022 - 2022
FIAP
Blockchain Advanced
2021 - 2021
Espaço f/508 de Cultura
Art History
2020 - 2020
Massachusetts Institute of Technology
Big Data Course - International Program with MIT CSail, Computer Science and Artificial Intelligence
2018 - 2018
Udacity
Nanodegree, Deep Learning
2017 - 2018
Developed by Google, this course develops a clear understanding of the motivation for Deep Learning, and designing intelligent systems that learn from complex and large-scale datasets.
Stanford University
Specialization, Digital Transformation
2017 - 2017
Hyper Island
Driving Transformation
2017 - 2017
Driving change in organization, working hard to meet new and complex challenges. This program blends online learning with offline doing to strengthen peer network to lead that change and have an impact.
Knowledge to apply useful theory and methods, prototype transformation in real-time, and get support from experts and coaches. Effective methods to assess the current state, engage with stakeholde
Universidade de São Paulo
Curso de Extensão, Estatística e Probabilidade
2017 - 2017
Data analysis and interpretation
Azure na Prática
Banco de dados no Azure
Nov 2020
Google Analytics Individual Qualification
Dec 2019 · Expired Dec 2020
Escola Cuca
Digital Innovation
2017 - 2017
Universidade Federal Fluminense
Bachelor's degree, Computer science
2006 - 2010
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
Job categories
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