Open to opportunities

Gustavo Ferrari

@gustavoferrari

Message

I build B2B content, SEO, and inbound strategies for complex industries.

Brazil

Message

What I'm looking for

I'm looking to lead content, SEO, inbound, and CRM initiatives for B2B organizations in complex or specialized industries, using data-driven strategy to grow qualified audiences and build strong brand positioning.

I founded Ferrari Produções Jornalísticas, where I lead full-funnel content marketing for transportation, logistics, and infrastructure clients including Brastan, Efacec, Dinie, and Praxio by nstech.

At ABIFER, I led portal content strategy to reach 45,000 monthly organic sessions and managed a 5,000-subscriber email base through segmentation and personalization.

I've also produced 70 articles for International Railway Journal, led editorial strategy for specialized logistics media, and use SEO, CRM, analytics, and content to connect technical B2B audiences with relevant information.

Experience

Work history, roles, and key accomplishments

Current

Founder & Marketing Director

Current

Ferrari Produções Jornalísticas

Apr 2011 - Present (15 years 6 months)

Founded and led a boutique content marketing and communications agency serving the transportation, logistics, and infrastructure sectors. Developed and executed full-funnel digital marketing strategies for clients including Brastan, Efacec, Dinie, and Praxio by nstech.

SEO Content Marketing Email Marketing Brand Positioning Google Analytics Google Search Console Looker Customer Relationship Management Budget Management

Content Marketing & Communications Manager

ABIFER — Brazilian Railway Industry Association

Apr 2017 - Nov 2018 (1 year 7 months)

Led the digital content strategy for the association's portal, achieving 45,000 monthly organic sessions. Managed a 5,000-subscriber email marketing base with consistent growth and high engagement.

Content Strategy SEO Inbound Marketing Email Marketing Segmentation Personalization Google Analytics Google Search Console

Editor & Digital Content Manager

SHR Editorial

Jan 2012 - Apr 2016 (4 years 3 months)

Led editorial and content strategy for a specialized logistics and transportation media portal. Produced the Mobilidade yearbook in partnership with ANPTrilhos, launched at InnoTrans 2012 in Berlin, Germany.

Editorial Management Content Strategy Newsletter Management Market Research Content Production

Brazil Correspondent

International Railway Journal

Apr 2011 - Dec 2015 (4 years 8 months)

Produced 70 articles for an internationally recognized specialized publication, adapting technical content for a global audience. Delivered market intelligence and trend analysis for readers across the international logistics and railway sectors.

Technical Writer Market Intelligence Trend Analysis International Communication

PR & Communications Officer

SIMEFRE

Feb 2012 - Oct 2012 (8 months)

Monitored and curated strategic content across logistics and transportation segments for institutional distribution. Managed newsletters and acted as the communications link between the entity and the press.

Content Curation Newsletter Management Press Relations Communication Skills

Reporter & CRM Manager

Revista Ferroviária

May 2009 - Jun 2010 (1 year 1 month)

Produced specialized feature reporting for print and digital platforms in the railway sector, covering Negócios nos Trilhos (now NT Expo). Built and maintained a CRM system for source and stakeholder relationship management.

Feature Reporting CRM Media Clipping Newsletter Distribution Stakeholder Management