Looking for a job

Liliane Paulon

@lilianepaulon

Content Marketing Manager at WEBCONTINENTAL GROUP, contributing to a website transformation that increased organic traffic by 54% in its second month.

Brazil

Message

What I'm looking for

I'm seeking a Marketing Manager role with end-to-end ownership of the Brazilian market, where I can connect brand and strategic marketing, paid media, market analysis, partner relationships, and hands-on execution.

At WEBCONTINENTAL GROUP, I work across Content, Branding, and Growth strategies for different brands and business units. For Gallant, I contribute to Marketing strategy by connecting market diagnosis, campaigns, content, media, PR, events, partnerships, and performance analysis.

I contributed to Gallant’s website and content strategy transformation, integrating Marketing, SEO, Technology, UX, and Development. Organic traffic increased by 54% in the second month after the new website launched.

I also contribute to media planning, develop briefs, oversee the Performance agency, and analyze Meta and Google campaigns. I monitor KPIs including CTR, CPA, conversion, ROAS, and revenue to identify optimization opportunities.

Earlier, at OPEN MALL VITA BOULEVARD GRAMADO, I worked on B2B and B2C communication strategies, Growth and Inbound Marketing, lead generation, and campaign optimization. My background also includes journalism, SEO, and social media work, supported by studies in Journalism, Digital Marketing, Branding, Growth, and Business Management.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Manager and Senior Content Strategic

Current

Webcontinental Group

Mar 2022 - Present (4 years 7 months)

Develops performance-driven creative strategies for customer acquisition, engagement, and conversion across digital channels. Translates customer insights and business goals into creative concepts, messaging, and campaigns, while coordinating marketing operations and stakeholders.

Marketing Manager

Open Mall Vita Boulevard Gramado

Jan 2021 - Mar 2022 (1 year 2 months)

Led B2B and B2C communication strategies for digital and offline marketing, including growth and inbound marketing, lead generation, and team leadership. Presented metrics reports and monitored SEO performance.

B2B Marketing B2C Marketing Digital Marketing Offline Marketing Growth Marketing Inbound Marketing Lead Generation Team Leadership SEO Data Driven Marketing Marketing funnels Customer Journey

Assistant SEO Editor and Social Media

JRS Communication Consultancy

Feb 2020 - Dec 2020 (10 months)

Produced reports and articles for website, social media, and TV, optimized on-page SEO elements, edited a television program, and wrote press releases and newsletters.

SEO On Page SEO Content Writing Social Media Press Releases Newsletters Reporting Editing