GBGustavo Brito
@gustavobrito1
Performance marketing and data analyst driving measurable growth through analytics.
BrazilWhat I'm looking for
I am a performance marketing and data analysis specialist with six years of experience building and optimizing multi-channel paid media campaigns and analytics systems for B2B and B2C clients.
I design and implement conversion tracking and web analytics (Google Tag Manager, GA4, Meta Pixel) and use data-driven experimentation to improve user activation and lower CPA.
At PlanRadar I increased lead generation by 66% and reduced Cost Per Lead by 53% in a quarter, and I helped the SDR unit achieve the highest qualified lead index (92.7%).
I collaborate closely with sales, SDR and BI teams, lead cross-functional teams, and continually learn AI and analytics tools to scale performance and actionable insights.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
PeakSeven
Feb 2025 - Present (9 months)
Manage and optimize multi-channel paid media campaigns (Google, Meta, LinkedIn) for high-value clients and implement precise conversion tracking via Google Tag Manager and analytics platforms to improve lead generation.
Performance Marketing Specialist
PlanRadar
Jan 2023 - Jun 2024 (1 year 5 months)
Executed B2B performance marketing for construction management software, increasing lead generation 66% and reducing Cost Per Lead 53% in one quarter while aligning strategy with Sales and SDR teams.
Online Acquisition Analyst
MuniTienda
Nov 2021 - Nov 2022 (1 year)
Developed UA strategies for grocery app across Brazil and Mexico, ran incrementality tests that cut install-to-registration drop-off 22% and partnered with BI to create actionable dashboards.
Digital Marketing Manager
Likecomm
Jun 2020 - Sep 2021 (1 year 3 months)
Led multidisciplinary teams (Paid Media, SEO, Design, Data) at an agency, directing B2B and B2C campaigns for major clients including Osram and SKF.
Education
Degrees, certifications, and relevant coursework
EPESALQ, University of São Paulo
Master of Business Administration, Data Science and Analytics
MBA in Data Science and Analytics from ESALQ, University of São Paulo.
SPSenac São Paulo
College Degree, Marketing
College degree in Marketing from Senac São Paulo.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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