Guillermo Serrano

Managed active B2B and B2C sales pipelines, consistently meeting monthly performance targets. Scheduled qualified sales appointments and delivered high-quality customer service.

Engaged with prospective clients to identify needs, deliver targeted sales presentations, and resolve service inquiries. Maintained detailed client account records and provided top-tier customer support.

Spearheaded buy-and-sell operations for heavy equipment, managing high-value transactions and corporate negotiations. Oversaw customer service department, resolving complex complaints and inquiries.

Educated clients on financial options, delivering tailored credit and debt solutions. Handled inbound and outbound communications, blending sales techniques with professional client support.

Pioneered proactive lead generation and customer outreach campaigns, turning cold inquiries into active sales opportunities. Provided comprehensive consultations, guiding clients through service terms.

Managed a high-volume pipeline of client accounts, ensuring consistent service delivery and high satisfaction. Collaborated with team members to execute target sales strategies and meet quarterly milestones.

Managed full store operations, including opening/closing procedures, cash handling, and register balancing. Optimized inventory control and resolved customer disputes and technical inquiries.

Promoted to lead sales initiatives, scheduling and running performance meetings to align team targets. Programmed motorized blind systems and handled technical installations for high-end clientele.

Executed outbound call strategies to secure qualified sales leads. Coordinated supplier payments and conducted post-purchase follow-ups to build customer loyalty.

Provided high-end greeting experience to guests, ensuring exceptional first impressions. Safely operated and parked luxury and standard vehicles, and managed cash operations and shift logs.

Prepared and audited store inventory layout to maximize visual appeal and sales potential. Assisted customers with inquiries, processed transactions, and supported team opening/closing protocols.

Completed three semesters of accounting studies at Broward College in 2013.

Earned a high school diploma from Nova High School in 2012.

Completed primary education at Colegio Franciscano de Fray Damián González in Cali, Colombia.