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Guillermo DiazGD
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Guillermo Diaz

@guillermodiaz

Regional Channel Sales Executive at Adistec, who delivered the region’s highest annual Quest revenue and largest Adistec CCA Quest transaction.

Guatemala
Message

At Adistec, I build and expand partner ecosystems across Central America and the Caribbean for Quest, Fortra, and Extreme Networks. I delivered the region’s highest annual Quest revenue and closed the largest Quest transaction in Adistec CCA history.

At Westcon-Comstor Americas, I led Fortinet business development across six Central American countries, achieving 141% average monthly quota attainment and growing revenue and gross profit by 40% during the first seven months.

Across my regional channel and sales roles, I’ve developed partner relationships, opened markets, and delivered commercial growth. Earlier, at BT, I closed the largest British Telecom contract in Latin America.

Experience

Work history, roles, and key accomplishments

AD
Current

Product Sales Manager CAC

Adistecl

Apr 2021 - Present (5 years 6 months)

Led growth and business development for Quest, Fortra and Extreme Networks in Central America and the Caribbean. Built partner ecosystems, drove forecasting and GTM execution, and delivered the highest annual Quest revenue in the region.

Westcon-Comstor Americas logoWA

Business Development Manager

Westcon-Comstor Americas

Jul 2017 - Mar 2020 (2 years 8 months)

Led Fortinet business development across Central America, achieving 141% average monthly quota attainment and increasing revenue and gross profit by 40% in the first seven months. Delivered the highest quarterly Fortinet revenue and profit in the company's Central America history.

RS

Business Development Manager — Central America & Caribbean

Redmond Software

Mar 2016 - Oct 2017 (1 year 7 months)

Identified and developed new markets, customers and portfolio opportunities across the region. Expanded penetration within existing customers by more than 55% and established relationships with four new telecommunications operators.

OnMobile logoON

Regional Account Manager — Central America

OnMobile

Jun 2013 - Nov 2014 (1 year 5 months)

Managed regional value-added services business across multiple Central American markets. Increased overall revenue by 39% in eight months and recovered delayed invoicing and collections across five countries.

CL

Regional Channel Sales Manager

CLAdirect

Jun 2009 - May 2013 (3 years 11 months)

Managed distributor and channel relationships across five Central American countries. Closed the largest Latin America transaction in company history, representing approximately 20% of annual target, and expanded the portfolio through relationships with three new manufacturers.

BT logoBT

Sales Manager

Jun 2006 - May 2009 (2 years 11 months)

Designed and executed sales strategy for multinational telecommunications services and solutions. Closed the largest British Telecom contract in Latin America, representing approximately 30% of Guatemala's annual revenue, and generated 15% annual revenue growth.

FT

Marketing & Pre-Sales Engineer

France Telecom / Telecomunique

Jan 2001 - May 2006 (5 years 4 months)

Developed new products, proposals, campaigns and sales presentations. Contributed to 35% revenue growth and launched products representing 15% of annual revenue.

Education

Degrees, certifications, and relevant coursework

Universidad Galileo logoUG

Universidad Galileo

Master's Degree, Reengineering, Informatics & Communications Technologies

2008 - 2009

Master's degree in Reengineering, Informatics & Communications Technologies from Universidad Galileo, completed in 2009.

Universidad Galileo logoUG

Universidad Galileo

Bachelor's Degree, Informatics & Business Administration

2000 - 2005

Bachelor's degree in Informatics & Business Administration from Universidad Galileo, completed in 2005.

Tech stack

Software and tools used professionally

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