MSMichael Sogunro
@michaelsogunro
Salesforce Marketing Cloud Solutions Architect driving automation, data-driven growth, and CRM modernization.
United StatesWhat I'm looking for
I am a results-driven Salesforce Marketing Cloud Solutions Architect with over 20 years designing, implementing, and optimizing enterprise marketing automation solutions. I specialize in Journey Builder, Automation Studio, Contact Builder, integrations via Marketing Cloud Connect and APIs, and I leverage AMPscript, SQL, SSJS, JavaScript, and HTML/CSS to deliver scalable, secure campaigns.
I have led cross-functional teams to modernize CRMs, migrate millions of records, and increase campaign conversion rates while reducing operational costs and manual work. I also apply AI tools and analytics (LLMs, Google Analytics, Power BI) to improve targeting, automate decision-making, and drive measurable business outcomes.
Experience
Work history, roles, and key accomplishments
Marketing Cloud Solutions Architect
FourTech, LLC
May 2024 - Present (1 year 8 months)
Architected and deployed Salesforce Marketing Cloud solutions that increased campaign conversion rates by 27% and improved lead attribution accuracy by 30%, while migrating 2M+ records and reducing data latency by 50%.
UCLead Marketing Automation & Integration
U.S. Chamber of Commerce
May 2011 - May 2024 (13 years)
Scaled enterprise Salesforce Marketing Cloud operations to 99.95% uptime and 25% YoY audience growth, automated 65% of manual workflows saving 450 staff hours monthly, and improved lead conversion by 30%.
SMManager, Marketing Operations
Society for Human Resource Management
Aug 2005 - May 2011 (5 years 9 months)
Led marketing operations for 250,000+ members, improving renewal rates by 12% and reducing churn by 18%, automated 35% of campaign processes and managed a $1.5M retention budget to lower CAC by 15%.
Education
Degrees, certifications, and relevant coursework
UCUniversity of Maryland Global Campus
Master of Business Administration, Marketing
Completed a Master of Business Administration with a focus on marketing to develop strategic marketing, leadership, and business management skills.
BUBowie State University
Bachelor of Business Administration, Business Administration
Completed a bachelor's program in business administration with coursework focused on marketing and foundational business practices.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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