Open to opportunities

Gonzalo González

@gonzalogonzlez

Message

I turn consumer, market, and competitor insights into targeted media and brand strategies.

Mexico

Message

What I'm looking for

I'm looking to apply consumer, market, and competitor insights to build targeted brand, media, and marketing strategies that improve campaign effectiveness and ROI.

I've developed marketing and advertising strategies with Tecnológico de Monterrey, Aluprint Constantia, Boston University, and The Tilleman Project, using audience segmentation, consumer data, and KPI analysis to improve media effectiveness and ROI.

My work includes SEO/SEM research, market and competitor analysis, target-audience definition, media planning, creative briefs, surveys, focus groups, and presenting brand insights to leadership. I hold an M.S. in Advertising from Boston University and an MBA from Tecnológico de Monterrey.

Experience

Work history, roles, and key accomplishments

Marketing Strategist

Tecnológico de Monterrey/Aluprint Constantia

Jan 2026 - Mar 2026 (2 months)

● Identified growth opportunities through audience segmentation. ● Analyzed trends and competitors to inform strategic decisions. ● Used consumer and market data to improve media effectiveness. ● Determined KPI’s to adjust campaign metrics and improve ROI.

Audience Segmentation Market Analysis Competitive Analysis Media Planning KPI development ROI Optimization

Brand Management Specialist

Boston University/The Tilleman Project

Jul 2025 - Aug 2025 (1 month)

● Utilized SEO/SEM tools to conduct research into consumer trends. ● Reported and presented brand and data insights to leadership. ● Translated brand objectives into actionable media plans. ● Defined target audiences using market research and consumer insights.

Advertising Specialist

Boston University AdLab/The Schwartz Center

Jan 2025 - May 2025 (4 months)

● Conducted Surveys and Focus Groups in order to create in depth Competitor Reports to determine the appropriate strategy for the creative teams to create a campaign. ● Monitored work progress through weekly status reports and calls. ● Built creative briefs to guide and develop campaign development. ● Drafted and edited various documents to present findings and analysis.