AG

Open to opportunities

Arkith Ghosh

@arkithghosh

Aspiring marketing professional with a BA in Media Studies and an MBA (Marketing) trajectory, skilled in analysis and communications.

What I'm looking for

I’m looking for an entry-level marketing role where I can apply analytical thinking and communication skills, learn fast, and support real business goals. I want structured work, ethical teams, and opportunities to grow in market research and customer-focused strategy.

I’m a detail-oriented, media-trained professional with a Bachelor of Arts in Media Studies (CGPA: 8.07) and an MBA in Marketing Management (Expected Late 2026). I bring a strong foundation in mass communication and public relations, paired with business acumen and a drive to turn analysis into clear outcomes.

Through my MBA project, I explored the role of influencer marketing in shaping brand perception—looking at how digital narratives and influencer credibility impact consumer behavior and brand equity. I also led a collaborative B.A. content initiative, designing and coordinating a newspaper project that required editorial alignment, team workflow management, and deadline-focused execution.

I’m eager to leverage my organizational skills, communication ability, and proficiency with modern office tools to support seamless daily operations and comprehensive facility management. I value integrity, disciplined teamwork, ethical compliance, and strategic decision-making—so I can contribute reliably while learning fast and delivering quality work.

Experience

Work history, roles, and key accomplishments

MP

Market Research & Analysis

Conducted an in-depth research study on the role of influencer marketing in shaping brand perception. Analyzed how influencer credibility impacts consumer behavior and brand equity.

Market Research Influencer Marketing Influencer Credibility consumer behavior Brand Equity Digital Narrative

BP

Collaborative Content Strategy

Worked on a group project to formulate and design a newspaper. Coordinated editorial content, managed team workflows, and met production deadlines to create a cohesive media product.

Content Strategy Editorial Planning Team Coordination

Education

Degrees, certifications, and relevant coursework

IU

Indira Gandhi National Open University

Master of Business Administration (MBA), Marketing Management

2023 -

Pursuing an MBA in Marketing Management at IGNOU (expected late 2026), focusing on management and leadership, strategic decision-making, marketing, customer success, ethical compliance, and organizational development.

KU

Kalyani University

Bachelor of Arts, Media Studies

2019 - 2022

Completed a Bachelor of Arts in Media Studies at Kalyani University (2019–2022), building skills in media and communication strategies, journalism, and public relations with emphasis on writing, presentations, and analytical skills.

ES

El-Bethel School

Indian School Certificate (ISC), Mathematics, Economics, Geography, English, History-Civics, Bengali

2017 - 2019

Completed Higher Secondary (XI–XII) at El-Bethel School (2017–2019) with coursework in Mathematics, Economics, Geography, English, History-Civics, and Bengali.

VS

Vivekananda Mission School

Indian Certificate of Secondary Education (ICSE), Mathematics, English, Sciences, Economics, History-Civics, Bengali

2007 - 2017

Completed Matriculation (Class X) at Vivekananda Mission School with studies in Mathematics, English, Physics, Chemistry, Biology, Economics, History-Civics, and Bengali.

Tech stack

Software and tools used professionally

Gmail

X++

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