Pip Wynans
@pipwynans
Marketing manager with 5+ years driving brand strategy, communications, and content creation.
What I'm looking for
I’m a marketing manager and senior brand strategist with 5+ years of experience building brand strategy, communications, and content that connects with diverse audiences. I’m known for public relations strength, digital storytelling, and social media engagement powered by data-driven decisions.
In my current role, I develop and execute comprehensive brand marketing strategies to increase brand awareness and drive customer engagement. I collaborate with product development, sales, and creative teams to keep messaging consistent across all channels, lead compelling storytelling narratives, and build content calendars for regular platform posting.
I also own performance and discovery levers—implementing SEO and keyword optimization, improving search engine rankings and content visibility, and running A/B testing on ad creatives and landing pages. I partner with PR agencies on press releases, media relations, and crisis management, and I’ve supported growth through influencer outreach that improves conversion rates, retention, and outreach effectiveness.
Experience
Work history, roles, and key accomplishments
Senior Marketing Strategist
Austere
Jan 2023 - Present (3 years 7 months)
Developed and executed comprehensive brand marketing strategies to increase brand awareness and drive customer engagement. Collaborated cross-functionally, led storytelling and SEO efforts, ran A/B testing for optimization, and partnered with PR agencies to support media relations and crisis communications.
Market Manager
Crowd Surf
Jan 2023 - Jan 2023 (0 months)
Designed and executed marketing strategies for Grammy-winning and platinum-selling artists, achieving measurable growth in audience reach and revenue. Collaborated with artist management, record labels, and PR firms, and led merchandising and creative content production including music videos and promotional shoots.
Education
Degrees, certifications, and relevant coursework
Berklee College of Music
Master of Arts, Global Entertainment
Master's thesis focused on comparative social marketing strategies between Asia (Korea) and the US. Also designed and executed marketing strategies for Grammy-winning and platinum-selling artists.
Baylor University
Bachelor of Arts, International Studies
2016 - 2020
Earned a Bachelor of Arts in International Studies with a minor in Corporate Communications.
Yonsei University - Korean Language Institute
Non-degree language program, Korean Language
2018 - 2019
Completed Korean language coursework at the Yonsei University Korean Language Institute.
Availability
Location
Authorized to work in
Job categories
Skills
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