Open to opportunities

Shalom Caro

@shalomcaro

Message

Dynamic digital marketing specialist with expertise in brand growth.

Colombia

Message

What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a dynamic and results-oriented digital marketing specialist with five years of proven success in the entertainment and music industries. I excel in crafting and executing data-driven digital strategies that enhance brand growth, boost audience engagement, and drive measurable results across social media platforms. My expertise includes developing creative, high-impact campaigns and cultivating vibrant digital communities aligned with brand objectives.

With a solid foundation in project management and content production, I deliver precision and innovation in end-to-end campaign execution. I have a strong track record of managing cross-functional teams to produce compelling, platform-optimized content, consistently exceeding performance benchmarks within fast-paced, competitive environments. Passionate about leveraging advanced analytics, cutting-edge tools, and emerging trends, I seek opportunities to amplify brand visibility, optimize audience engagement, and achieve strategic marketing goals in the digital space.

Experience

Work history, roles, and key accomplishments

Current

Founder & Brand Strategist

Current

Me Suena TV

Apr 2023 - Present (2 years 5 months)

Launched a digital media platform for music and entertainment, establishing a distinctive brand identity that grew a community of 50,000+ followers. Implemented SEO strategies and targeted promotions, driving 44,000 monthly website visits and developing campaigns to support 2,000+ independent artists.

Brand Strategy SEO Content Strategy Team Leadership Partnership Development Market Research Community Building Content Management Digital Marketing

Current

Marketing Coordinator

Current

FaroLatino Media Networks

Aug 2022 - Present (3 years 1 month)

Led a cross-regional team of four professionals to develop and execute platform-specific strategies, driving growth to a 40,000-follower community across Instagram, Facebook, TikTok, and YouTube. Managed the distribution of partner content on platforms like Spotify, Apple Music, and Deezer, developing strategic campaigns to enhance music visibility through playlist placements and algorithmic engag

Social Media Marketing Content Amplification SEO Media Relations Content Creation Supplier Management Team Leadership Cross Functional Team Leadership

Current

Digital Content Producer & Radio Host

Current

iHeartMedia

Aug 2021 - Present (4 years 1 month)

Researched and created national and international news and entertainment content for Rumba 100.3’s website and social media platforms, enhancing engagement and web traffic by 20%. Produced and edited videos from recorded programs for social media distribution, utilizing analytics to refine strategies and maximize impact.

Digital Strategy Podcast Production Video Production Radio Hosting Social Media Management Analytics

Marketing and Content Coordinator

Latido Networks

May 2021 - Present (4 years 4 months)

Acted as the primary liaison with music labels, publishers, and streaming platforms, developing promotional strategies that maximized artist visibility across Latido's digital media platforms. Managed a team of six creative professionals, overseeing content workflows and meeting deadlines, driving a 30% increase in engagement across social media channels.

Team Leadership Content Strategy Video Production Social Media Strategy Media Relations Artist Interviews Digital Media Content Management

Professional Practice

DIJIN - National Police of Colombia

Jun 2020 - Present (5 years 3 months)

Developed and executed internal and external communication strategies, increasing public awareness of DIJIN's initiatives. Assisted in developing crisis communication plans, contributing to real-time crisis response and engaging with media to ensure accurate and timely dissemination of information.

Communication Strategy Internal Communications Institutional Credibility Crisis Communications Media Relations Research Public Awareness Employee Engagement Community Trust

Social Practice

Santa Isabel Foundation

Jan 2020 - Present (5 years 8 months)

Planned and executed educational workshops and events for 500+ children and youth, creating engaging audiovisual content and managing event logistics. Increased social media following by 40% through targeted content creation on Instagram and Facebook, analyzing engagement metrics to refine outreach strategies.

Event Production Social Media Strategy Content Creation Stakeholder Engagement Fundraising Program Management

Junior Consulting

Colombia Nacional Police

Jan 2019 - Present (6 years 8 months)

Conducted internal and external evaluations of organizational communication, identifying strengths and gaps through qualitative and quantitative research methods. Designed and implemented a data-driven communication plan with measurable KPIs, streamlining internal and external messaging through newsletters, public announcements, and engagement programs.

Communications Planning Stakeholder Engagement Data Analysis Qualitative Research Quantitative Research KPIs Internal Communications Public Announcements Community Engagement

Education

Degrees, certifications, and relevant coursework

OBS Business School - University of Barcelona

Master in Branding and Brand Strategy, Branding and Brand Strategy

Completed a Master's degree focusing on branding and brand strategy. Gained expertise in developing and executing comprehensive brand strategies.

University of La Sabana

Social Communication and Journalism, Social Communication and Journalism

Studied social communication and journalism, gaining a strong foundation in media, communication theories, and journalistic practices. Developed skills in content creation and public relations.

University of La Sabana

Diploma in Journalism and Fashion Communication, Journalism and Fashion Communication

Completed a diploma focused on journalism and fashion communication. Acquired specialized knowledge in reporting and communicating within the fashion industry.