Gonzalo Gómez de la Bárcena González
@gonzalogmezdelabrcen
Passionate business development manager with expertise in sales, creativity and strategy.
What I'm looking for
I am passionate about business growth and sales, having built my professional career at the intersection of sales, strategy, and marketing. My experience spans business development, sales, project management, and UX/UI, all aimed at driving results that enhance both revenue and brand value.
Currently, I serve as a Business Development Manager at Captiva, where I collaborate with key industry companies on design, animation, video, photography, and content localization projects, driving growth. My previous roles include leading business development and creative direction for clients like Google Spain, where I successfully boosted conversion rates and optimized creative processes.
As the founder of Góbalo, a creative studio focused on UI, UX, and web design, I have expanded our services to work with leading companies. My commitment to excellence is reflected in my achievements, including winning a design contest organized by Google Spain and managing significant projects for Netflix.
Experience
Work history, roles, and key accomplishments
Business Development Manager
Captiva
Jun 2019 - Dec 2024 (5 years 6 months)
As a Business Development Manager, I collaborate with key industry companies on design, animation, video, photography, and content localization projects. I drive growth by managing creative operations and project execution.
Growth Manager and UX/UI Instructor
ClickFormación360
Mar 2016 - May 2019 (3 years 2 months)
I was a UX/UI best practices instructor for international students. I performed upselling to drive growth for the training academy.
Business Development Manager and Creative Director
Góbalo
Mar 2014 - May 2019 (5 years 2 months)
I led business development and creative direction for clients like Google Spain. I boosted conversion rates and optimized creative and production processes.
Business Development Manager and Founder
Góbalo
Jul 2008 - May 2019 (10 years 10 months)
I founded Globalo, a creative studio focused on UI, UX, and web design. Initially aimed at serving SMBs, the studio has since expanded to work with Google Spain and other leading companies.
Creative Supervisor
Agencia Music+
Feb 2013 - May 2018 (5 years 3 months)
I developed creative concepts and designs for marketing projects in the music industry. I enhanced the visibility and impact of brands and artists such as Manu Tenorio.
Art Director and Creative Production
DDB
Dec 2005 - Jun 2008 (2 years 6 months)
I presented creative proposals to clients. I managed art direction and creative production processes.
Art Director
HAVAS
Oct 2003 - Nov 2005 (2 years 1 month)
I coordinated art director teams on projects for brands such as Renault Trucks, Baluarte, and Maison de la France. I managed creative execution for various clients.
Graphic Designer
Concepto
May 2001 - Sep 2003 (2 years 4 months)
I specialized in the conceptualization, development, and final artwork of graphic pieces. I created designs from initial concept to final production.
Education
Degrees, certifications, and relevant coursework
LinkedIn Learning
Course, Sales Strategy
Coursera
Course, Business Development
Udemy
Course, B2B Sales for Startups
Centro Español de Nuevas Profesiones
Program, Advertising
Cámara de Comercio de Madrid
Program, Marketing
CREA Courses
Courses, UX/UI Usability, Strategic Visual Communication, User-Centered Design for Digital Products
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
thecaptiva.comPortfolio
thecaptiva.com/typeform.pdfSocial media
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