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Natalia Recalde

@nataliarecalde

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Visual & UX/UI Designer with 6+ years of experience.

Spain

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can contribute to innovative design solutions and continue to grow professionally.

I am a passionate Visual and UX/UI Designer with over six years of experience in creating responsive digital products for both web and mobile platforms. My expertise lies in user-centered design, design systems, and storytelling, which I have applied while collaborating with more than ten international clients across various sectors, including SaaS, eCommerce, and digital marketing.

Throughout my career, I have successfully led design management and implementation of scalable UI systems, ensuring consistency and usability. My role as a designer has allowed me to enhance user experiences through effective collaboration with creative teams and web designers. I am known for my creative leadership, clear communication, and ability to work effectively within multidisciplinary teams, always striving for continuous learning and innovation in design.

Experience

Work history, roles, and key accomplishments

Current

UX-UI, Visual and Web Designer

Current

Freelance

Mar 2020 - Present (5 years 3 months)

Led design management, documentation, and implementation of scalable UI systems for digital products and services, ensuring consistency, usability, and design-to-development efficiency. Collaborated with clients and creative teams to enhance user experience and ensure UI best practices across platforms.

UI UX Graphic Design WordPress HTML CSS JavaScript

Graphic and Web Designer

Arteclima

Jun 2021 - Dec 2023 (2 years 6 months)

Collaborated with backend and frontend developers to align digital product design with B2B customer needs, improving user experience and usability. Led the redesign and implementation of the corporate website and eCommerce store, resulting in a +30% increase in monthly revenue through improved UX and conversion optimization.

Figma Adobe XD Photoshop Illustrator WordPress WooCommerce Google Analytics Hotjar Responsive Design

Marketing Specialist

Hoff

Mar 2022 - May 2022 (2 months)

Designed and executed digital marketing strategies for social media, UI design, and SEO/SEM display ads to boost visibility and conversion. Monitored and analyzed KPIs, website traffic, and conversion metrics; proposed and implemented new digital channels to expand reach and drive e-commerce sales growth.

Uber Suggest Digital Marketing UI Design SEO SEM KPI Analysis Ubersuggest 3D Visual Assets Brand Identity

Graphic Designer-Visual Designer

Transforming Arts Institute

Jun 2018 - Sep 2021 (3 years 3 months)

Created visual design assets such as posters, GIFs, photo retouching, signage, layouts, and web prototypes using Adobe Photoshop, Illustrator, After Effects, Premiere, InDesign, Adobe XD, and Figma. Developed skills in aesthetic image composition, branding, and strategic visual communication.

Adobe Photoshop Illustrator After Effects Premiere InDesign Adobe XD Figma Visual Design Branding Prototyping

Graphic Designer-Visual Designer

Causa & Afecto Production

Jan 2020 - May 2020 (4 months)

Designed and developed the full website layout for a production company, focusing on responsive design, information architecture, and user experience (UX) optimization. Implemented significant customizations in WordPress, including content personalization, theme adaptation, and Elementor plugin integration to boost site functionality and visual appeal.

WordPress Elementor HTML CSS JavaScript Responsive Design Information Architecture Conversion Rate Optimization (CRO)

Education

Degrees, certifications, and relevant coursework

Esdesign / School of Design in Barcelona

Master's in Web Design, UX-UI for Digital and Interactive Devices, Web Design, UX-UI

Completed a Master's degree focusing on web design, user experience (UX), and user interface (UI) for digital and interactive devices. Gained advanced knowledge in creating responsive and user-centered digital products.

TAI University School of Arts

Bachelor's in Fine Arts, Digital Design and Visual Production

Specialized in Digital Design and Visual Production, developing skills in visual communication, digital content creation, and production workflows. Focused on the artistic and technical aspects of digital media.

Universidad Rey Juan Carlos

Bachelor's in Fine Arts, Digital Design and Visual Production

Focused on Digital Design and Visual Production, gaining expertise in creating digital art, visual effects, and interactive experiences. Developed a strong foundation in both artistic principles and digital tools.