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@jorgecubillo
Product Design Lead specializing in large scale platforms and services.
I am a Product Design Lead with a passion for simplifying complex challenges and solving problems through strategic thinking. Currently, I lead the design experience for installers at Maxeon, where I focus on creating impactful solutions that enhance user experience on a global scale.
Throughout my career, I have held various leadership roles, including UX Design Manager at Samsung Electronics and Amazon Business. My experience encompasses conducting customer interviews, analyzing usage metrics, and collaborating with cross-functional teams to deliver high-quality design solutions. I thrive in environments where I can mentor and develop talent, ensuring that design teams consistently produce exceptional work.
With a strong foundation in UX/UI design and a commitment to continuous improvement, I aim to drive innovation and elevate the design process in every project I undertake. I believe that great design is rooted in understanding user needs and behaviors, and I am dedicated to creating experiences that resonate with users.
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Work history, roles, and key accomplishments
Maxeon
Nov 2023 - Present (2 years)
Led end-to-end experience for installers worldwide, driving long-term vision and short-term enhancements. Conducted customer interviews and analyzed usage metrics to identify improvement opportunities and prioritize design tasks with product managers.
Samsung Electronics
Aug 2022 - Oct 2023 (1 year 2 months)
Managed and mentored a UX team, ensuring high-quality design output and optimizing design flow to reduce time to market. Partnered with product managers, engineers, and business analysts to deliver successful design solutions for Samsung campaigns and products.
Amazon Business
Jan 2022 - Jul 2022 (6 months)
Developed and executed a Northstar vision and strategy for the design area, integrating inputs from various disciplines and business objectives. Fostered a collaborative environment, raising the bar on design quality and coaching new design members for career growth.
Amazon Business
Jan 2017 - Jan 2022 (5 years)
Ideated and defined the customer experience vision and strategy, collaborating with the research team to understand problems and test design approaches. Defined final architecture, designs, and interactions, validating solutions with users to ensure effectiveness.
Movistar+
Oct 2011 - Dec 2016 (5 years 2 months)
Coordinated and optimized workflow between design, development, and web editors, defining new frameworks and interactions. Created and evolved design patterns to ensure cohesion across Movistar Design components and measured success metrics.
New Approach Marketing
Oct 2010 - Oct 2011 (1 year)
Managed and maintained the company's web presence for the Spanish market, ensuring optimal performance and content delivery. Implemented effective SEO strategies to improve search engine rankings and enhance user engagement.
Freelance
Jul 2009 - Oct 2010 (1 year 3 months)
Provided comprehensive UX design services to diverse clients, encompassing user research, wireframing, and prototyping. Delivered tailored design solutions that effectively met client objectives and significantly improved user satisfaction.
EHC2C
Jul 2008 - Jun 2009 (11 months)
Directed the visual style and imagery for online media, ensuring strong brand consistency and aesthetic appeal across all platforms. Collaborated closely with design and marketing teams to produce compelling and engaging digital content.
Indra Company
Oct 2007 - Jun 2008 (8 months)
Designed user-centered experiences for various projects, prioritizing usability and accessibility in all solutions. Conducted thorough user testing and iterated designs based on feedback to continuously optimize product functionality.
o2studio
Jun 2006 - Mar 2007 (9 months)
Developed and designed visually appealing and functional websites, alongside various graphic materials for a diverse client base. Managed multiple design projects from initial concept through to successful completion.
Degrees, certifications, and relevant coursework
Master, Web Design
Completed a Master's program in Web Design. Acquired advanced skills in web development, user interface design, and front-end technologies.
Master, 3D Animation
Undertook a Master's program specializing in 3D Animation. Gained proficiency in 3D modeling, rendering, and animation software and techniques.
Master Degree, Internet Business
Completed a Master's degree in Internet Business. Focused on strategic and operational aspects of digital marketing, e-commerce, and online business models.
Bachelor of Arts, Advertising
Earned a Bachelor of Arts degree with a specialization in Advertising. Developed a strong foundation in marketing principles, creative strategy, and communication techniques.
Software and tools used professionally
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