Antonio Cabaleiro

Turning challenges into opportunities is how I lead. I am a senior professional in digital strategy and product development with 10+ years of experience, specializing in driving initiatives across highly competitive sectors such as banking, fintech, heavy machinery, and FMCG. I currently lead the digital strategy at BAC Panama, reporting directly to the executive committee, and I am responsible for aligning business indicators with high-impact commercial and digital initiatives.

My approach is clear: accelerate digitalization without losing sight of profitability. I bring a strategic vision backed by meticulous execution and collaborative work with stakeholders at all levels—from technical teams to local and regional senior leadership.

My core strengths include:
• Design and implementation of digital strategies focused on measurable outcomes (OKRs & KPIs)
• End-to-end leadership of fintech products & alternate channels
• Launch of NPI in collaboration with global brands (Caterpillar) and integrated commercial planning
• Data analysis and market intelligence for strategic decision-making
• Effective communication and change management across traditional corporate cultures

Some of my key achievements:
• Reached 100% of the bank’s digital dashboard in under 12 months by improving visibility and execution through a high-level digital strategy forum
• Increased monthly active users of the P2P app by a monthly avg of 7% through a commercial activation strategy and incentive redesign
• Drove 30% YoY growth in medium excavator sales by leading Caterpillar’s most disruptive NPI launch in 30 years
• Led a large-scale digital payment activation at a stadium event (20k+ attendees), creating a regional milestone in fintech innovation
• Boosted internal adoption of digital tools from 65% to 94% among staff through engagement campaigns and accountability initiatives

My leadership style is approachable, transparent, and strategic. I believe in the power of cross-functional alignment, data-driven storytelling, and leading by example. I connect digital initiatives to business metrics and prioritize continuous collaboration across diverse teams. I deliver solutions, not excuses, and consistently strive to elevate collective performance.