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Goksu Yildirim

@goksuyildirim

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Growth Marketing Manager driving global paid media strategies to scale acquisition and revenue.

Canada

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What I'm looking for

I seek a senior growth or paid media role where I can lead global acquisition programs, mentor teams, drive measurable pipeline and scale revenue through data-driven strategies.

I am a Growth Marketing Manager with 10+ years of experience building and optimizing full-funnel performance marketing strategies across B2B SaaS, technology, eCommerce, and consumer tech.

I have managed multi-million-dollar paid media budgets and deployed scalable global campaigns across Meta, Google, LinkedIn, TikTok, YouTube, Microsoft Ads and programmatic channels, delivering measurable growth across MQLs, pipeline, and revenue.

I lead and mentor performance marketing and creative teams, implementing GTM and GA4 tracking frameworks that improved data accuracy by 50% and driving performance improvements through automation and experimentation.

I collaborate cross-functionally with Sales, Product Marketing, Revenue Operations, and Analytics to support ABM and demand generation initiatives, optimize CAC/ROAS, and scale international acquisition programs across 40+ markets.

Experience

Work history, roles, and key accomplishments

Current

Senior Google Ads Strategist

Current

Clearoute

Feb 2024 - Present (2 years 1 month)

Manage $10M+ annual paid media spend and lead full-funnel acquisition and demand generation across global campaigns, improving campaign performance 25% and data accuracy 50% via GTM and GA4 frameworks.

Google Ads YouTube Microsoft Ads Programmatic Advertising GTM GA4 Performance Optimization

Digital Marketing Manager

Chefs Of Digital

Sep 2019 - Nov 2023 (4 years 2 months)

Led growth marketing and demand generation for B2B SaaS, technology, and B2C clients across 40+ markets, increasing campaign effectiveness 30% and overall performance 25% through data-driven strategies and team leadership.

Performance Marketing Google Ads LinkedIn Ads Meta Ads Programmatic ABM CRO Team Leadership

Senior Performance Marketing Exec

Mindshare Türkiye

Aug 2018 - Sep 2019 (1 year 1 month)

Managed multi-million monthly paid media budgets for app acquisition and lead generation, delivering a 6x increase in applications and reducing CPA by 55% through SEM and paid social optimizations.

App Acquisition SEM Paid Social Budget Management Optimization Reporting

Senior Performance Marketing Specialist

Digital Partners

Aug 2017 - Aug 2018 (1 year)

Managed and optimized paid search and social campaigns to increase qualified leads 30% and improve lead-to-customer conversion by 20% through A/B testing and creative experimentation.

Google Ads Meta Ads A B Testing Lead Generation Conversion Optimization Campaign Optimization

Jr. Performance Marketing Spec.

byGO digital

Apr 2017 - Aug 2017 (4 months)

Supported execution and optimization of paid search and social campaigns, reducing advertising costs 15% while increasing reach 20% through improved budget allocation and performance optimizations.

Paid Search Paid Social Campaign Optimization Google Ads Meta Ads

Digital Media Planner

Sumo Medya

Apr 2016 - Apr 2017 (1 year)

Planned and bought digital media for multiple brands, coordinating campaign setup, optimization, and reporting across display and digital channels to improve campaign efficiency.

Media Planning Display Advertising Campaign Setup Optimization Reporting Digital Media Buying