Open to opportunities

Anu Choudhary

@anuchoudhary

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Results-driven professional with 7.5 years of experience

India

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What I'm looking for

Seeking a challenging role that leverages my programmatic expertise to drive revenue growth and minimize risk for clients, while providing opportunities for professional growth and development.

As a seasoned programmatic manager with a proven track record of driving efficient processes and optimizing campaign performance, I leverage my expertise in managing multichannel programmatic campaigns to deliver exceptional results for clients. With a strong background in data analysis and strategic planning, I excel in troubleshooting campaign delivery and performance issues, ensuring timely reporting and actionable insights.

Throughout my career, I have successfully led teams of highly skilled executives, developed and implemented efficient processes, and demonstrated a solution-based approach to achieving clients' KPIs and targets. My expertise in programmatic advertising, data management, and campaign optimization enables me to drive revenue growth and minimize risk for clients.

With a strong passion for staying up-to-date with the latest industry trends and technologies, I hold certifications in Google Display and Video 360, Google Campaign Manager 360, and Google Ads Video Certification. I am a results-driven professional with a strong work ethic and a commitment to delivering exceptional results.

Experience

Work history, roles, and key accomplishments

Current

Programmatic Manager

Current

GroupM

Sep 2022 - Present (2 years 8 months)

Managed multichannel programmatic campaigns, troubleshooting campaign delivery and performance issues, and optimizing programmatic and social advertising campaigns.

Programmatic Social MS Office

Programmatic Manager

Group GMBH

Jul 2022 - Sep 2022 (2 months)

Managed accounts of the Swiss market, responsible for activation, retention, minimizing risk and maximizing revenue opportunities for growth of assigned clients.

Programmatic Yahoo

Programmatic Associate Manager

Publicis Media

Jan 2021 - Jun 2022 (1 year 5 months)

Managed day-to-day digital campaign activation across display, video and audio channels, and coordinated campaign optimization through private marketplace deals.

Programmatic RTB Prisma Publicis Media

Senior Analyst

Times Internet

Aug 2019 - Dec 2020 (1 year 4 months)

Proactively identified new data opportunities, built data and media strategies for campaigns, and developed testing capabilities across DMP segments.

Media Strategy KPIs

Contextualization Analyst

Exponential Interactive

May 2017 - Aug 2019 (2 years 3 months)

Managed in-house developed contextual behavioral targeting product, TopicTree, and prepared weekly and monthly reports for analyzing rise/fall in unique users.

Salesforce