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@gladsonissac
Sales Enablement Coordinator passionate about driving team success.
I am a dedicated Sales Enablement Coordinator with a strong background in developing and implementing comprehensive onboarding programs that empower teams to excel. At Shift Technology, I created a suite of sales enablement materials that equipped our GTM teams with the knowledge and strategies needed to close deals effectively. My focus on competitive intelligence and strategic execution has significantly enhanced our team's performance.
Previously, as a Sales Enablement Specialist at Hivebrite, I led competitive intelligence initiatives that provided valuable insights to our sales team, resulting in increased conversions. My experience includes creating custom demo sandboxes for enterprise clients, driving substantial annual recurring revenue. I am committed to fostering a culture of continuous learning and improvement within sales teams.
With a Master's in Management from IÉSEG School of Management, I have honed my skills in market research and marketing strategy. I am passionate about leveraging my expertise to contribute to a dynamic organization that values innovation and collaboration.
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Work history, roles, and key accomplishments
Shift Technology
Mar 2025 - Present (8 months)
Developed and implemented a comprehensive GTM Onboarding Programme to equip new GTM team members with a deep understanding of Shift’s products, the insurance industry, and the competitive landscape. Created and managed a comprehensive suite of sales enablement materials; Win Stories, Wow Cases, Product Previews and, Demos to equip the GTM team with deep product knowledge and proven strategies to s
Hivebrite
Aug 2023 - Oct 2024 (1 year 2 months)
Led competitive intelligence, creating sales battle cards and objection-handling collateral for 10 competitors, enabling the sales team with insights to increase conversions. Created custom demo sandboxes and provided pre-sales assistance to account executives for enterprise clients like Toyota, Heineken, and WWF, driving over $100,000 in ARR.
Inpart.io
Feb 2022 - Aug 2022 (6 months)
Conducted competitive analysis on Inpart’s top 10 global competitors, developing comparative matrices, sales battle cards, and SWOT analysis, and trained 30+ team members in customer service and sales on objection handling. Executed churn and retention analysis and reduced churn rate by 5% by leveraging insights to re-engage churned/down-selling customers.
Agfa
Jan 2021 - Jan 2022 (1 year)
Spearheaded market research and value chain analyses across sectors like conductive inks, HVAC, printed electronics, photovoltaics, and CCS, interviewing 100+ industry experts to identify key players and trends. Performed B2B market analyses using Pitchbook and S&P Intelligence to assess Total Addressable Market (TAM), business viability, and technology life-cycle (TLC) across industries.
Degrees, certifications, and relevant coursework
Masters in Management, Marketing Grande École
Activities and societies: IÉSEG International Club
Completed a comprehensive program in Marketing Grande École, focusing on various aspects of marketing including market research, digital marketing, and international marketing. Engaged in activities with the IÉSEG International Club.
Software and tools used professionally
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