Gladson Issac

Developed and implemented a comprehensive GTM Onboarding Programme to equip new GTM team members with a deep understanding of Shift’s products, the insurance industry, and the competitive landscape. Created and managed a comprehensive suite of sales enablement materials; Win Stories, Wow Cases, Product Previews and, Demos to equip the GTM team with deep product knowledge and proven strategies to s

Led competitive intelligence, creating sales battle cards and objection-handling collateral for 10 competitors, enabling the sales team with insights to increase conversions. Created custom demo sandboxes and provided pre-sales assistance to account executives for enterprise clients like Toyota, Heineken, and WWF, driving over $100,000 in ARR.

Conducted competitive analysis on Inpart’s top 10 global competitors, developing comparative matrices, sales battle cards, and SWOT analysis, and trained 30+ team members in customer service and sales on objection handling. Executed churn and retention analysis and reduced churn rate by 5% by leveraging insights to re-engage churned/down-selling customers.

Spearheaded market research and value chain analyses across sectors like conductive inks, HVAC, printed electronics, photovoltaics, and CCS, interviewing 100+ industry experts to identify key players and trends. Performed B2B market analyses using Pitchbook and S&P Intelligence to assess Total Addressable Market (TAM), business viability, and technology life-cycle (TLC) across industries.

Activities and societies: IÉSEG International Club

Completed a comprehensive program in Marketing Grande École, focusing on various aspects of marketing including market research, digital marketing, and international marketing. Engaged in activities with the IÉSEG International Club.