Open to opportunities

Giuliana Solf

@giulianasolf

Transformo estrategia de marca en experiencias, comunicación y alianzas que impulsan engagement y resultados de negocio.

Peru

Message

What I'm looking for

Busco liderar estrategias integrales de marca y experiencia que conecten equipos, comunidades y objetivos de negocio, combinando comunicación, innovación, Customer Journey, alianzas y diseño de experiencias relevantes.

En ISIL lidero la estrategia de experiencias y comunicación para estudiantes, egresados y colaboradores, gestionando un equipo de 7 personas y un presupuesto anual cercano a S/2 millones. He transformado eventos de captación hasta alcanzar 86.6% de conversión a matriculados y más de 300% de aumento en asistencia.

También cofundé Curanda, liderando estrategia de negocio, experiencia de cliente, operación, marketing y desarrollo comercial durante siete años. Mi recorrido en branding, diseño, innovación, Customer Journey y comportamiento humano me permite conectar equipos, construir alianzas y convertir objetivos de negocio en experiencias memorables.

Experience

Work history, roles, and key accomplishments

Current

Jefa de Experiencias

Current

ISIL

Jan 2022 - Present (4 years 7 months)

Led the Experiences Area at ISIL, managing a team of 7 and an annual budget of S/2 million to design experience and communication strategies that strengthen institutional positioning, engagement, and connection with students, alumni, and collaborators. Achieved significant increases in event participation and conversion rates, including a 300% increase in attendance and a rise in graduation partic

Brand Strategy Communications Strategy Event Marketing Strategic Partnerships Stakeholder Management Community Building Customer Journey Project Management Workshop Facilitation Behavioral Science Experience Design

Co-Founder & Business Transformation Lead

Curanda

Jan 2019 - Dec 2026 (7 years 11 months)

Co-founded and led a wellness and natural health company, integrating business strategy, customer experience, operations, marketing, and commercial development to drive growth over seven years.

Business Strategy Customer Experience Operations Marketing Business Development

Cofundadora y Consultora Estratégica

Brand Bakers

Jan 2019 - Dec 2024 (5 years 11 months)

Co-founded a consultancy specializing in brand strategy, communication, and business transformation. Provided strategic diagnosis, value proposition design, narrative construction, and facilitation of strategic definition processes for entrepreneurs and companies.

Brand Strategy Strategic Communications Business Transformation Consulting Facilitation

Subdirectora de Vida y Cultura Estudiantil

ISIL

Jan 2022 - Dec 2023 (1 year 11 months)

Created the Vida y Cultura ISIL area from scratch, developing engagement, community, and institutional experience strategies. Designed a portfolio of workshops, clubs, and activities that strengthened internal positioning and sense of belonging, and launched innovative initiatives like Radio ISIL and the first student podcast.

Community Building Engagement Strategy Event Planning Internal Communications Innovation

Gestora de Agencia ISIL e Innovación

ISIL

Jan 2016 - Dec 2021 (5 years 11 months)

Created and consolidated Agencia ISIL, developing methodologies and leading strategic innovation projects. Played a key role in establishing the agency and driving innovation capabilities within the organization.

Innovation Management Project Management Methodology Development Strategic Planning

Diseñadora Gráfica Senior

Yanbal International

Jan 2010 - Dec 2014 (4 years 11 months)

Part of the creative team developing commercial campaigns and product launches for a leading direct sales company in Latin America. Led creative direction for catalog campaigns, served as art director in photo shoots and audiovisual productions, and developed campaigns aligned with brand strategy.

Graphic Design Art Direction Creative Direction Campaign Development