Open to opportunities

Renata Guzman rios

@renataguzmanrios

Brand Designer & Art Director crafting visual identity systems, campaigns, and packaging for emerging and cultural brands.

Peru

Message

What I'm looking for

I’m looking for roles where I can lead brand identity and campaign storytelling—especially packaging and immersive, experience-led projects—working with teams that value craft, cultural relevance, and coherent visual systems.

I’m a Brand Designer & Art Director focused on brand storytelling through coherent visual systems—across digital, physical, and product touchpoints. I bring strategy into clear, experience-driven design that helps emerging brands stand out.

From Curandero Studio (2020–2022), I developed campaign conceptualization, packaging systems aligned to brand narrative, and product storytelling for launches. I enjoy turning brand ideas into assets that feel consistent and usable in the real world.

At GRUSAPER S.A.C. (2023–2024) I translated brand strategy into visual assets, designing packaging and point-of-sale materials and implementing brand elements in physical environments. At CONSGAST S.A.C. (2021–2023), I supported brand management and created communication materials for both digital and physical channels.

Since 2022, I’ve worked as a freelance brand designer on branding and rebranding, including cultural merchandising and decorative elements for events and exhibition spaces. In 2025, for the Caral Archaeological Zone (Ministry of Culture), I contributed to brand strategy and designed infographics, visual identity systems, signage graphics, and interactive visitor experiences—like displays and photobooths—guided by customer experience design.

Experience

Work history, roles, and key accomplishments

Current

Freelance Brand Designer

Current

Freelance

Jan 2022 - Present (4 years 5 months)

Led branding and rebranding projects, creating identity visual systems and developing naming and brand concepts. Directed visual campaign work for social media and created cultural merchandising and decorative elements for events and exhibition spaces.

Branding Brand Identity System Naming & Brand Concepts Art Direction Cultural Merchandising

Brand Designer (Packaging & POS)

Grusaper S.A.C.

Jan 2023 - Jan 2024 (1 year)

Translated brand strategy into visual assets by designing packaging and point-of-sale materials. Implemented brand elements in physical retail environments and supported service design initiatives.

Packaging Design POS Design Brand Asset Translation Physical Environment Branding Service Design Visual Merchandising

In-House Brand Designer

CONSGAS T S.A.C.

Jan 2021 - Jan 2023 (2 years)

Supported brand management and developed marketing initiatives by creating communication materials for digital and physical channels. Contributed to product conceptualization for launches and reinforced brand consistency across touchpoints.

Marketing & Communication Brand Consistency Creative Support

Co-Founder & Brand Designer

Curandero Studio

Jan 2020 - Jan 2022 (2 years)

Conceptualized campaigns for emerging cultural brands and designed packaging systems aligned with brand storytelling. Developed product storytelling creative for launches and supported brand content across social and other touchpoints.

Packaging Design Brand storytelling Art Direction Content Direction

Brand & Experience Designer (Museography)

Zona Arqueológica Caral - Ministerio de Cultura

Jan 2025 - Present (1 year 5 months)

Developed brand strategy and design materials for institutional and educational heritage communication. Designed visual identity components, signage/wayfinding graphics, infographics, and interactive visitor experiences including displays and photobooths.

Brand Strategy Visual Identity Infographic Design Customer Experience Design Photobooth & Display Design