Fiorella Alegre

• Lead the Marketing Communications (MarCom) strategy, translating business and product priorities into communication plans, campaigns, content, and experiences for DesignOps Latam’s different audiences.
• Define and manage the brand’s editorial architecture, connecting ConfOps, the community, podcast, events, and new digital products under a consistent narrative, tone of voice, and experience.
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• Led the end-to-end planning and execution of the annual DesignOps Latam Conference, coordinating international speakers, volunteers, sponsors, and vendors to deliver consistent, high-impact experiences.
• Managed monthly virtual events on platforms such as Zoom Webinar, StreamYard, and LinkedIn Live, ensuring professional broadcasts with international speaker participation.
• Designed and execut

• Coordiné la optimización del ecosistema operativo en Notion, unificando flujos dispersos (Excel + Notion) en un único sistema centralizado para campañas, mediakits y gestión de creadores.
• Acompañé al equipo en la adopción y uso de Notion, identificando fricciones y proponiendo mejoras prácticas para agilizar procesos internos.
• Gestioné y mantuve bases de datos clave de campañas, creadores y

• Creation and execution of digital marketing strategies.
• Development of content for social networks, blogs and other channels.
• Data analysis and metrics to evaluate campaign performance.
• Management of online advertising campaigns.

• Apoyar al negocio para hacer seguimiento al trabajo con equipos multifuncionales para la ejecución de proyectos, llevando un registro de los acuerdos y avances.
• Actualizar reportes para analizar los principales KPIs del negocio.
• Monitorear el cumplimiento de la estrategia de precios.
• Apoyar con el control del presupuesto (PPIM) de las categorías y la creación de OS/OC y seguimiento a prove

• Strategic marketing planning: Develop and strengthen the comprehensive marketing plan for Gestión 360.
• Brand management: Maintain and enhance the brand image, develop key messages, and ensure brand consistency across all communications and events.
• Communication strategy development: Create effective communication strategies to reach different target audiences.
• Advertising campaigns: Design

• Provide support in digital transformation projects.
• Interact with relevant stakeholders and business executives.
• Conduct process mapping and flowchart development.
• Perform information analysis and generate operational reports and key success indicators.
• Assist sales advisors with inquiries and production tracking.
• Provide support in tasks related to the area or as assigned.

• Content Planning: Develop an editorial calendar for social media platforms, encompassing a diverse range of posts, including informative, inspirational, and entertaining content, tailored to students' interests and needs.
• Visual Content Creation: Design engaging digital assets, including graphics, images, and videos, that reflect the organization's identity and are optimized for each social me

• Production design and supervision.
• Order reception and scheduling deliveries to customers.
• Customer service in product and service selection, and throughout the purchasing process.
• Creative proposal generation to enhance social media content strategy.

• Social media content organization and planning for volunteer initiatives.
• Content diversification to enhance social media engagement.
• Visual content design.

• Personalized customer service: Highly skilled in delivering exceptional customer service, understanding individual needs, and offering tailored solutions to ensure a satisfying shopping experience.
• Inventory management: Proficient in efficiently handling inventories, ensuring product availability, and avoiding shortages, thus contributing to smooth operations and customer satisfaction.

Mar 2026

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Mar 2021

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Sep 2020

Sep 2020