I seek a marketing role in Web3/fintech where I can lead growth, SEO and product marketing, build high-ROI acquisition funnels, manage teams, and work in a fast-paced, data-driven environment.
Maksim Novikov
@maksimnovikov
Marketing | Web3 & Fintech, DeFi | Content, SEO, SMM | Strategy, Growth, Analytics
What I'm looking for
Broad experience in marketing, crypto marketing, social media marketing, SEO optimization, project management, influencer marketing. Passion in fintech and web3 development.
Experience
Work history, roles, and key accomplishments
Lead Marketing Specialist
ArbitrageScanner.io
Feb 2024 - Jul 2025 (1 year 5 months)
Designed and implemented multi-channel funnels that increased daily sign-ups by 200% and optimized the website user journey to achieve a 3x increase in conversion rates for subscriptions and renewals. Managed a marketing team of 10+, launched regional SEO content pipelines across five regions, and secured partnerships with major Web3 aggregators and exchanges.
Marketing Specialist
ArbitrageScanner.io
Apr 2023 - Feb 2024 (10 months)
Scaled community channels from zero to 18,000 English and 15,000 Russian Telegram subscribers, grew X to 8,000 followers and two YouTube channels to 11,000+ subscribers through consistent content pipelines. Launched AMAs, webinars, and automated email/Telegram funnels that generated thousands of leads and improved handoff to sales.
Marketing Specialist
Re:future
Feb 2021 - May 2022 (1 year 3 months)
Delivered full-cycle digital marketing services at an agency, executing performance campaigns, SEO, branding, analytics, and UX initiatives to improve client efficiency and growth. Developed cross-functional skills in campaign setup, optimization, and reporting across multiple channels.
Education
Degrees, certifications, and relevant coursework
ITMO University
Master's degree, Innovation Marketing
2022 - 2024
Master's degree in Innovation Marketing at ITMO University from September 2022 to August 2024.
Chelyabinsk State University
Bachelor's degree, Business, Management, Marketing
2018 - 2022
Bachelor's degree in business, management, and marketing at Chelyabinsk State University from September 2018 to August 2022.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
pdf.ac/40VhBDSalary expectations
Social media
Job categories
Skills
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