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Maksim NovikovMN
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Maksim Novikov

@maksimnovikov

Marketing | Web3 & Fintech, DeFi | Content, SEO, SMM | Strategy, Growth, Analytics

Georgia
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What I'm looking for

I seek a marketing role in Web3/fintech where I can lead growth, SEO and product marketing, build high-ROI acquisition funnels, manage teams, and work in a fast-paced, data-driven environment.

Broad experience in marketing, crypto marketing, social media marketing, SEO optimization, project management, influencer marketing. Passion in fintech and web3 development.

Experience

Work history, roles, and key accomplishments

ArbitrageScanner.io logoAR

Lead Marketing Specialist

ArbitrageScanner.io

Feb 2024 - Jul 2025 (1 year 5 months)

Designed and implemented multi-channel funnels that increased daily sign-ups by 200% and optimized the website user journey to achieve a 3x increase in conversion rates for subscriptions and renewals. Managed a marketing team of 10+, launched regional SEO content pipelines across five regions, and secured partnerships with major Web3 aggregators and exchanges.

ArbitrageScanner.io logoAR

Marketing Specialist

ArbitrageScanner.io

Apr 2023 - Feb 2024 (10 months)

Scaled community channels from zero to 18,000 English and 15,000 Russian Telegram subscribers, grew X to 8,000 followers and two YouTube channels to 11,000+ subscribers through consistent content pipelines. Launched AMAs, webinars, and automated email/Telegram funnels that generated thousands of leads and improved handoff to sales.

RE

Marketing Specialist

Re:future

Feb 2021 - May 2022 (1 year 3 months)

Delivered full-cycle digital marketing services at an agency, executing performance campaigns, SEO, branding, analytics, and UX initiatives to improve client efficiency and growth. Developed cross-functional skills in campaign setup, optimization, and reporting across multiple channels.

Education

Degrees, certifications, and relevant coursework

IU

ITMO University

Master's degree, Innovation Marketing

2022 - 2024

Master's degree in Innovation Marketing at ITMO University from September 2022 to August 2024.

CU

Chelyabinsk State University

Bachelor's degree, Business, Management, Marketing

2018 - 2022

Bachelor's degree in business, management, and marketing at Chelyabinsk State University from September 2018 to August 2022.

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Maksim Novikov - Lead Marketing Specialist - ArbitrageScanner.io | Himalayas