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Boto Kardava

@botokardava

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Digital marketing lead at Bitanica and Fastoo, driving user acquisition and automated retention campaigns.

Georgia

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What I'm looking for

I’m looking to apply my digital marketing experience across fintech, banking, and edtech, combining data-driven growth strategy, marketing automation, and campaign performance with cross-functional team management.

At Bitanica, I developed and implemented a digital marketing strategy to increase qualified leads and verified users. I also created retention and reactivation campaigns with marketing automation flows.

At Fastoo, I developed the acquisition strategy, set up application and web tracking, and launched application install campaigns on Meta. I also provided detailed campaign reporting.

At Credo Bank, I built and led the digital marketing strategy, defined KPIs, and managed and mentored a marketing analytics team. I implemented tracking with Google Tag Manager, GA4, Data Studio, and Power BI, and produced monthly performance reports.

At Astria Learning, I created digital campaigns for international markets and built CRM automation flows. Across my other roles and freelance work, I developed lead generation campaigns, set up tracking, and helped clients optimize ad spend and conversion rates.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Lead

Current

Bitanica

May 2025 - Present (1 year 5 months)

Developed and implemented a digital marketing strategy to increase qualified leads and verified users. Created retention and reactivation campaigns with marketing automation flows.

Marketing Automation Retention campaigns Reactivation Campaigns Digital Marketing Strategy Performance Metrics

Current

Digital Marketing Lead

Current

Fastoo

Jan 2025 - Present (1 year 9 months)

Developed and implemented Fastoo's acquisition strategy. Set up technical side of application tracking and web tracking, launched high-performing application install campaigns in Meta, provided detailed reporting for all campaigns.

Acquisition Strategy Applicant Tracking Web Tracking Meta Ads Campaign Reporting

Digital Communications Manager

Credo Bank

May 2022 - May 2025 (3 years)

Built and led the bank's digital marketing strategy, defining KPIs and tracking performance. Managed and mentored a marketing analytics team and produced monthly performance reports.

Digital Marketing Strategy KPI Definition Google Tag Manager GA4 Data Studio Power BI Team Management performance reporting

Digital Marketing Manager

Astria Learning

Oct 2020 - May 2022 (1 year 7 months)

Created and executed high-performing digital campaigns on Google Ads and Meta Ads for international markets. Built complex CRM automation flows with Mailchimp, Brevo, GoHighLevel, and Zoho CRM.

Google Ads Meta Ads Mailchimp Brevo GoHighLevel Zoho CRM CRM Automation International Marketing

Digital Marketing Manager

Elvare

Oct 2019 - Oct 2020 (1 year)

Developed digital marketing strategy and executed campaigns on Facebook, Google, and LinkedIn. Implemented email marketing campaigns to expand B2B reach.

Facebook Ads Google Ads LinkedIn Ads Email Marketing B2B Marketing

Digital Marketing Manager

NGT Group

Oct 2018 - Oct 2020 (2 years)

Designed and launched inbound and outbound marketing campaigns using LinkedIn, HubSpot, Facebook, and Google Ads. Developed lead generation funnels and ROI reports.

LinkedIn Ads HubSpot Facebook Ads Google Ads Lead Generation ROI Reporting

Freelance Digital Marketer

Multiple Clients

Provided consulting, tracking setup (GTM, GA4), campaign management, and performance reporting. Helped clients optimize ad spend and conversion rates.

Google Tag Manager GA4 Campaign Management performance reporting Ad Optimization Conversion Rate Optimization