At Cleaning in Motion, I owned end-to-end operations for a distributed outbound sales team, spanning HR administration, dialer systems, performance reporting, and team communication.
I built outbound campaigns in HotProspector and monitored connection rates, replacing underperforming numbers to protect call quality. I also managed caller onboarding and offboarding, platform access, and Stripe subscriptions.
I produced daily performance reports and weekly strategy analyses, and implemented AI-driven automations that reduced manual administrative work and improved workflow turnaround time.
At PbuyShop, I led full-cycle marketing strategy for an e-commerce brand, from brand identity and positioning through product launch. At EFT Systems, I managed digital marketing strategy for five brands and coordinated content workflows using HubSpot and Trello.
