Maria Alejandra SaerMS
Open to opportunities

Maria Alejandra Saer

@mariaalejandrasaer

Marketing professional passionate in developing innovative campaigns to enhance customer experiences

Spain

What I'm looking for

Seeking a challenging role that leverages my marketing expertise to drive business growth and customer engagement.

As a marketing specialist, I bring a wealth of experience in developing and executing innovative campaigns that drive customer engagement and revenue growth. With a strong background in brand execution, communication plans, and visual merchandising strategies, I excel at optimizing profitability at each point of sale. My international experience, self-management skills, and strategic vision make me a proactive and dynamic individual eager to take on new professional challenges.

Throughout my career, I have successfully managed the execution of store openings, developed and implemented promotional campaigns, and analyzed performance data to inform revenue-driven strategies. My expertise in visual merchandising, commercial planning, and e-commerce has enabled me to drive results-oriented solutions that enhance customer experiences.

I am a results-driven professional with a passion for achieving outstanding results in every project. With a Master's degree in Marketing and Sales Management, I possess a deep understanding of the marketing landscape and a proven track record of delivering impactful campaigns that drive business growth.

Experience

Work history, roles, and key accomplishments

LR
Current

Senior Marketing Specialist

Lagardère Travel Retail

May 2019 - May 2023 (4 years)

Managed the performance of represented clients, developed and implemented promotional campaigns, and designed merchandising elements for impactful POS activations.

GF

Trade Marketing Specialist

Goya Foods

Jan 2020 - Feb 2022 (2 years 1 month)

Applied customer analytics to improve revenue, developed visual merchandising strategies, and activated stational promotional campaigns at the POS.

BO

Key Account Manager Junior

BoConcept

Sep 2018 - Apr 2019 (7 months)

Managed six international retail furniture brands, ensured product rotation, and enhanced brand visibility at the point of sale.

TS

Visual Merchandising Analyst

Tugo S.A.S

Jan 2018 - May 2018 (4 months)

Designed visual merchandising and POP material strategies, optimized profitability, and implemented store layouts and planograms.

Education

Degrees, certifications, and relevant coursework

Maria Alejandra hasn't added their education

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Tech stack

Software and tools used professionally

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Maria Alejandra Saer - Senior Marketing Specialist - Lagardère Travel Retail | Himalayas