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claudia iturbe

@claudiaiturbe

Acquisition Marketing Manager at Fever, launching Southern European campaigns and optimizing Meta Ads with performance reporting.

Spain

Message

At Fever, I lead integrated marketing strategies for projects in Spain, Portugal and Italy, from initial planning through campaign execution. I coordinate channels and teams, manage timelines and budgets, and launch and optimize Meta Ads campaigns.

I create campaign landing pages and analyze performance metrics including ROI, CPA and CTR. I present strategic conclusions and recommendations to clients.

At Lodgerin, I developed and managed digital marketing strategy for B2B and B2C audiences across international markets. My work included campaigns on Meta, LinkedIn and Google, as well as email marketing and content for digital channels.

At NotBound Marketing, I coordinated a team of more than 10 people and developed acquisition and retention strategies for clients across sectors including technology, energy and online entertainment. I used data and reporting to optimize multichannel campaigns, including PPC, paid social and email marketing.

Experience

Work history, roles, and key accomplishments

Current

Acquisition Marketing Manager - Southern Europe

Current

Fever

Sep 2024 - Present (2 years 2 months)

Responsible for the overall marketing strategy for projects in Spain, Portugal, and Italy, leading the definition and execution of marketing plans from scratch, managing budgets, timelines, and coordinating all channels and teams involved.

Marketing Strategy Budget Management Meta Ads Google Ads SEO Email Marketing Social Media Influencer Marketing Data Analysis ROI CPA CTR Project Management Cross functional Team Coordination

Digital Marketing Manager

Lodgerin

Feb 2024 - Sep 2024 (7 months)

Responsible for the ideation, management, implementation, and analysis of the company's digital marketing strategy across multiple markets including Spain, USA, Italy, Portugal, LATAM, and UAE, covering B2B and B2C channels such as Google, Meta, and PR.

Digital Marketing Strategy Google Ads Meta Ads LinkedIn Ads Email Marketing Affiliate Marketing Community Management Content Creation PR B2B Marketing B2C Marketing

Digital Marketing Manager

NotBound Marketing

Dec 2021 - Feb 2024 (2 years 2 months)

Coordinated digital marketing strategies and maximized campaign performance across different markets, leading a team of over 10 people. Focused on data analysis and reporting for continuous optimization, working with national and international clients in LATAM.

Digital Marketing Strategy PPC Paid Social Email Marketing Native Ads Google Ads Meta Ads LinkedIn Ads Google Analytics Looker Excel SEO Content Creation Community Management Account Management Data Analysis ROI CPA Conversion Rate

Marketing Specialist

Fundación para la Diversidad

Sep 2021 - Dec 2021 (3 months)

Managed all communication channels of the foundation, including social media, blog, and website. Created and executed marketing and communication strategies aligned with business objectives, organized events, and analyzed content performance metrics.

Social Media Management Content Creation Marketing Strategy Communication Strategy Event Planning Data Analysis Content Performance Metrics

Asistente de comunicación interna y externa

PriceWaterhouseCoopers

Sep 2018 - Sep 2019 (1 year)

Supported both internal and external communications, creating content for various channels, conducting interviews, producing corporate videos, and organizing corporate events. Analyzed data and prepared reports, including global annual results, and managed press relations.