Gina Bredekamp

- Implementation of CTV/OTT campaigns for a big range of clients of the agency
- Planning, implementation, and management of IO & programmatic video campaigns, incl. campaign optimization, evaluation, and reporting
- Support with the technical setup of campaigns
- (Visual) preparation of campaign results and learnings for future strategies

Worked as Freelancer Digital Marketing & Media Consulting at Freelance.

- Interim Client Service & Digital Media Consulting for a leading insurance client and an international FMCG brand
- Independent management of four client business units and digital media campaigns with a seven-figure media budget
- Cross-channel media planning, campaign management & optimization across Programmatic/Display, Paid Social, SEA, Online Video, Digital Audio and Email Marketing
- Pe

- Development of 2026 media strategies for seven brands of one FMCG client based on market and target audience analysis, including budget and channel recommendations.
- Strategic consulting using advertising pressure analysis to define action plans.
- Creation of optimized video strategies across TV and online video.
- Cross-media campaign planning and budget allocation across traditional and digi

Worked as Travel at Career Break.

I developed and led full-funnel media planning for international clients across various industries, ensuring multi-channel campaigns were not only effective but also delivered measurable brand growth and improved ROI. Managing multi-million-euro media budgets, I optimized the allocation across digital channels to maximize the impact of the paid media activation and additionally consulted along all

I planned and executed branding and performance-driven paid media campaigns across a variety of industries, including Pharma, Tourism, Telecommunications, and e-Commerce. These campaigns spanned multiple channels—display IO, programmatic, video, app marketing, email, social media, GDN, SEA, SEO, native, content, digital audio, and DOOH—ensuring a full-funnel approach tailored to each client’s need

I planned targeted digital marketing campaigns based on audience research, market trends, and competitor analysis. Using A/B testing, campaign tracking, and website analytics, I optimized ad placements and media strategies to improve ROI.

Data-driven insights were key—I analyzed campaign performance to refine the customer journey, boost brand awareness, and drive conversions. Collaborating with e

Worked as Werkstudent Key Account Management at PIA Media .

Support on marketing campaigns for upholstered furniture
- Market and competition research
- Support on creation and distribution of print advertising (leaflets)
- Communication with store sales manager for in store POS display advertising

Issued Mar 2025

Issued Oct 2022

Field(s) of study:
o Customer Relationship Management and market research
o Strategic management and sales management
o Brand management, advertising psychology and consumer behavior
o Entrepreneurship, Organization, Strategy and innovation

Field(s) of study:
o General psychology including perception, biology, differential psychology, decision-making psychology and social psychology
o Advertising psychology
o Advanced statistics and qualitative market research
o Marketing and consumer behavior, market- and consumer research
o Integrative Human Resource Management
o Commercial aspect of E-Business, modelling business processes and int

Professional training for customer service for financial products.