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michael zaslowsky

@michaelzaslowsky

Marketing analytics leader at Health Plan One who unified three data sources into a customer view and improved conversion about 5%.

United States

Message

At Health Plan One, I own analytics for the marketing organization, partnering with media and revenue operations leaders on spend, funnel, and revenue decisions. I ran email and call-routing A/B tests whose winning variants improved conversion by about 5%.

I built a customer-centric data model in Snowflake and SQL that unified three sources into one customer view, and designed full-funnel reporting to show where prospects drop off. I also built and support Domo dashboards that replaced five to ten manual reports.

Previously, at Centerfield Media, I redesigned lead selection to factor in net pricing, driving a 15% revenue increase. Across insurance and Medicare lead generation, I’ve worked on analytics, reporting, and data pipelines that inform marketing and revenue decisions.

Experience

Work history, roles, and key accomplishments

Current

Manager, Marketing Analytics

Current

Health Plan One

Jan 2025 - Present (1 year 9 months)

Owns analytics for the marketing organization, partnering with media and revenue operations on spend, funnel, and revenue decisions. Ran A/B tests on email campaigns and call routing, improving conversion by about 5%, and built full-funnel reporting and a customer-centric data model in Snowflake.

A B Testing SQL Snowflake Domo Data Modeling Funnel Analysis Reporting

Head of Analytics

Shingle Creek

Jan 2024 - Dec 2024 (11 months)

Led analytics for 3 insurance-industry clients, presenting findings to C-suite executives. Built automated ETL pipelines that cut prep time by about 5 hours per week and identified media-spend trends that improved client cost per acquisition by about 7%.

ETL Data Pipelines Analytics Client Management Marketing Spend Analysis

Senior Data Analyst

Centerfield Media

Nov 2021 - Dec 2023 (2 years 1 month)

Redesigned the lead-selection process to factor net pricing, driving a 15% revenue increase. Migrated the lead-sales program to a new platform and rebuilt supporting reporting with zero workflow disruption across 3 teams.

SQL Data Analysis ETL Reporting Lead Generation

Financial Systems Analyst

Patterson Belknap Webb & Tyler

Jun 2019 - Nov 2021 (2 years 5 months)

Led analytics for the firm's accounting platforms within IT and managed financial-system implementations and upgrades.

Financial Systems Analytics IT System Implementation

Business Intelligence Analyst

Patterson Belknap Webb & Tyler

May 2018 - Jun 2019 (1 year 1 month)

Built recurring SQL and Tableau reporting on attorney and practice-group performance, including predictive models of billable hours and resource utilization.

SQL Tableau predictive modeling Reporting