Tyler Donnelly
@tylerdonnelly
Detail-oriented business analyst driving data-informed client growth.
What I'm looking for
I am a results-driven Business Analyst with ten years of experience translating customer data into actionable insights that drive platform usage and client retention.
At MediaRadar, I designed and maintained over 10 interactive dashboards using SQL, Tableau, and Looker, which supported faster decision-making and contributed to a 15% increase in client renewals.
I partnered closely with Client Services and sales to deliver regular reporting and tailored outreach strategies that boosted client conversions by 8% and improved campaign response rates, while assessing team outreach performance to increase efficiency.
Previously, I led reporting and analytics for large event portfolios, produced executive registration reports and event recaps, managed extensive survey programs, and supported marketing campaign execution—always focusing on clear communication and measurable outcomes.
Experience
Work history, roles, and key accomplishments
Business Analyst - Revenue Ops
MediaRadar
Jan 2022 - Present (3 years 8 months)
Analyzed customer usage and performance metrics to improve platform engagement, contributing to a 15% growth in client renewals and supporting upsells through weekly/monthly reporting.
Reporting Analyst
GSMA
Jan 2016 - Jan 2021 (5 years)
Led research and analytics for the Mobile 360 event portfolio, supporting 10% annual attendee growth and delivering registration and KPI reports to senior leadership.
Marketing Specialist
PPG AV
Jan 2015 - Jan 2016 (1 year)
Supported email and social media marketing campaigns, coordinated tradeshow logistics, and presented strategic business reviews to prospective clients to strengthen client relationships.
Education
Degrees, certifications, and relevant coursework
Corporate Finance Institute
FMVA® Certification, Corporate Finance
Enrolled in the Financial Modeling & Valuation Analyst (FMVA®) certification program, expected completion in 2025.
Rowan University
Bachelor of Arts, Marketing
2011 - 2013
Completed a Bachelor of Arts in Marketing at Rowan University from 2011 to 2013.
Monmouth University
Media
2009 - 2011
Pursued coursework in media-related studies at Monmouth University from 2009 to 2011.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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